Blogs & Insights 

Stay up to date with digital marketing insights, top tips and much more. 

Happy Birthday Google! 25 Years Young Today!

Happy Birthday Google! 25 Years Young Today!

It’s G25gle day, which means Google is 25 years young today! We’re wishing Google a happy birthday in this blog.
How to Know if Your Marketing Partners are Delivering Value

How to Know if Your Marketing Partners are Delivering Value

We all want the best value from our business partnerships, but how do you know if your chosen marketing agency is truly delivering value?
HubSpot vs Salesforce – Which is Right for You?

HubSpot vs Salesforce – Which is Right for You?

Should you choose HubSpot, or Salesforce? In this blog, a HubSpot partner agency runs through the benefits of using HubSpot over Salesforce.
4 Ways A Marketing Agency Can Benefit Your Internal Team

4 Ways A Marketing Agency Can Benefit Your Internal Team

Your internal marketing team may be great, but there's a high chance that there are a few skill gaps. This is where a marketing agency steps in.
Pros and Cons of Using AI Tools in Marketing

Pros and Cons of Using AI Tools in Marketing

What are the pros and cons of using AI tools in marketing? We’ll run through everything you need to know about AI in marketing in this blog.
Marketing Mistakes Vol. 1 – Vanity Metrics

Marketing Mistakes Vol. 1 – Vanity Metrics

Nobody wants to waste time, and vanity metrics are the ultimate time waster. Learn what vanity metrics in marketing are, and how to avoid them.
Digital Marketing Agency vs DIY

Digital Marketing Agency vs DIY

Should you handle your marketing internally, or do you need a digital marketing partner? In this blog we’ll compare and contrast DIY marketing with an agency.
How to Boost Engagement on LinkedIn

How to Boost Engagement on LinkedIn

Do you know what the key ingredient to success on LinkedIn is? Great engagement. Click to find out how.
‘Culture Eats Strategy for Breakfast’ – An Interview

‘Culture Eats Strategy for Breakfast’ – An Interview

Peter Drucker once said, “Culture eats strategy for breakfast”. We decided to sit Paul & Sarah down to discuss the importance of culture, how they’ve built the culture at Catalyst, and why it’s so important to develop your employer brand.
The Pros and Cons of Hiring a Marketing Agency

The Pros and Cons of Hiring a Marketing Agency

To agency, or not to agency, that is the question.  A question as old as time. When considering what to do, you have three option. We review those options in our latest blog.
Only 3% of Your Audience are Ready to Buy – What You Should Do

Only 3% of Your Audience are Ready to Buy – What You Should Do

Only 3% of your target audience are ready to buy at any one time. This means that a whopping 97% of your audience just aren’t quite there yet. So, we ignore them and focus on the 3%, right? No!
Tortoise & the Hare – SEO vs PPC – Which is Right for You?

Tortoise & the Hare – SEO vs PPC – Which is Right for You?

Both SEO and PPC focus on getting to the top of SERPs (search engine results pages), but they do it in different ways – the Tortoise and the Hare.