How to Rank in ChatGPT – 6 Tips from an AI Marketing Agency

Learn how to get your brand seen in ChatGPT, Claude, Gemini and other AI search results. Optimise for LLMs and stay ahead in the new search landscape.

Where there’s muck, there’s brass – but there’s also a reputation to manage

There aren’t many industries as essential, or as old, as waste management. From the earliest days of urban civilisation, we’ve needed to deal with what we discard. And while the sector has evolved significantly with modern technologies and regulatory frameworks, it faces ongoing challenges – particularly in managing its corporate reputation.

Lead Quality vs Quantity – Get Leads that Actually Drive Growth

High quality leads are always better than high quantity leads. You rarely get both. Here’s how you can get leads that actually drive business growth.

McKinsey’s “Attention Equation” – Why Winning Eyeballs Isn’t Enough Anymore

McKinsey’s latest research, The Attention Equation, shines a much-needed light on modern marketing and what needs to change. We’ve broken it down here.

Why You Don’t Need a PR Expert in Your Industry – You Need One Who Understands Your Customers

“We’re looking for a PR agency that knows our industry inside out.” I’ve heard this more times than I care to count – and I get why it feels like the right approach. After all, if someone knows your world, your jargon, your acronyms, surely they’ll know how to talk about you to the market, right?

6 Reasons Why Indecision Is the Real Growth Killer (Especially for Lead Generation)

Don't let indecision affect your lead generation and marketing strategy. Partner with Catalyst to help make business growth decisions that drive qualified leads.

How AI & Performance Max Are Changing PPC Forever

Google’s Performance Max (PMax) has shaken up the PPC world – learn everything you need to know here, ensuring you stay ahead in your paid ads campaigns.

What is AI Mode and How Will It Affect Your Marketing Efforts?

AI Mode is coming, and it’s changing everything. Learn more about Google’s AI Mode, what it does, and how your business can adapt to using it correctly.

Top Five Benefits of Partnering With a Digital PR Agency

Where your website is concerned, all roads lead to Rome - or at least they should do, if your domain authority (DA) is in a good place.

Key Takeaways from Brighton SEO 2025: Embracing AI, Social Platforms, and Evolving Marketing Metrics

Discover how AI, social search, and evolving metrics are transforming SEO. Stay ahead with insights on AI-driven strategies and branded content. All learnt from Brighton SEO 2025.

How to Leverage AI to Boost Marketing Efficiency (With Examples)

Learn how you can use AI tools to boost your marketing efficiency, driving more leads and cutting down on wasted time.

How Outsourcing Marketing Eases National Insurance Pressures for SMEs

National Insurance contributions are going up to 15% for employers. Here’s how SMEs can alleviate pressure by outsourcing marketing.