Blogs & Insights
Stay up to date with digital marketing insights, top tips and much more.
Top topics
What is A/B Testing in Marketing? (With Examples)
Looking to improve your website’s conversion rate? This is the blog for you! Let’s talk about what A/B testing is and why it’s so important.
New Year, New You! 7 Great Marketing Ideas to Kickstart 2024
Kick start your calendar year with these 7 great marketing ideas. Hit the ground running and smash your growth goals.
The Secret to Smashing January Targets
Want to know the secret to an amazing Q1? In this short blog we cover the steps you need to take to ensure you drive more Q1 leads than ever before.
Pros and Cons of Using AI Tools in Marketing
What are the pros and cons of using AI tools in marketing? We’ll run through everything you need to know about AI in marketing in this blog.
Marketing Mistakes Vol. 1 – Vanity Metrics
Nobody wants to waste time, and vanity metrics are the ultimate time waster. Learn what vanity metrics in marketing are, and how to avoid them.
Digital Marketing Agency vs DIY
Should you handle your marketing internally, or do you need a digital marketing partner? In this blog we’ll compare and contrast DIY marketing with an agency.
How to Boost Engagement on LinkedIn
Do you know what the key ingredient to success on LinkedIn is? Great engagement. Click to find out how.
‘Culture Eats Strategy for Breakfast’ – An Interview
Peter Drucker once said, “Culture eats strategy for breakfast”. We decided to sit Paul & Sarah down to discuss the importance of culture, how they’ve built the culture at Catalyst, and why it’s so important to develop your employer brand.
The Pros and Cons of Hiring a Marketing Agency
To agency, or not to agency, that is the question. A question as old as time. When considering what to do, you have three option. We review those options in our latest blog.
Only 3% of Your Audience are Ready to Buy – What You Should Do
Only 3% of your target audience are ready to buy at any one time. This means that a whopping 97% of your audience just aren’t quite there yet. So, we ignore them and focus on the 3%, right? No!
Tortoise & the Hare – SEO vs PPC – Which is Right for You?
Both SEO and PPC focus on getting to the top of SERPs (search engine results pages), but they do it in different ways – the Tortoise and the Hare.