Social Media Agency

Social reach, engagement, ROI

Social media management is so much more than posting a team update every day.

rhino interiors social from catalyst

It’s about engagement

Bring your audience closer to your business, translate interest and interactions into tangible leads and growth.

Catalyst Social are a specialist social media agency. Our team of social media experts are here to turn your socials into a commercially focused lead generation machine. We develop comprehensive social and content plans for SMEs looking to grow. 

 

Our social media specialisms

Social media marketing agency

Organic social

Building consistent brand presence through strategic, value led content designed to educate, validate and nurture your audience over time.

Social media advertising agency

Paid social

Targeted advertising across platforms such as LinkedIn and Meta to increase reach, drive qualified traffic and generate measurable enquiries or sales.

Content marketing agency

Content & design

Structured content and design planning aligned to campaign objectives, buyer intent and commercial goals, ensuring every post supports wider marketing strategy.

Video content marketing

Content days

Dedicated filming or photography sessions to capture high quality, on brand visual content that can be repurposed across channels.

Paid social specialisms

LinkedIn ads
Meta ads (Facebook and Instagram)
Tik Tok ads
YouTube ads
Retargeting

LinkedIn ads

Best suited to B2B marketing, LinkedIn allows precise targeting by industry, job title, seniority and company size.

We consider deal value, sales cycle length and audience specificity to ensure spend is focused on commercially viable prospects rather than broad awareness alone.

App 4 social ads from Catalyst

Speak to our social specialists

We’re here to answer any questions you may have about your social strategy.

Get in touch for a no-obligation chat with our team today.

Help centre for organic & paid social

FAQs

See the most frequently asked questions, answered by a social media agency.

Find your answer and speak to us today >

Help centre for organic & paid social

FAQs

See the most frequently asked questions, answered by a social media agency.

Find your answer and speak to us today >

Social media marketing involves using platforms like Facebook, Instagram, X, and LinkedIn to promote your business, engage with your audience, and drive traffic to your website. It includes creating and sharing content, running ads, and interacting with followers. Social media channels are an important validation channel for your business – potential customers/clients will visit your socials to vet you before purchase.

The ideal posting frequency varies by platform and industry. Regardless of how often you post, you should post consistently. For B2B businesses, aim to post 2-3 times per week across your channels. For B2C businesses, you should post more often; ideally 1-2 times daily on Instagram and Facebook, and multiple times daily on X. Quality is more important than quantity, so focus on providing value with each post.

To increase followers, create engaging and relevant content, use appropriate hashtags, interact with your audience, collaborate with influencers, run contests or giveaways, and consider using paid ads to reach a broader audience. Consistency and authenticity are key.

Social media is a very powerful validation tool for marketing – everyone has access to it!

From Facebook, Instagram and LinkedIn to new emerging stars in TikTok and Threads, social media platforms can provide enormous reach, as well as invaluable targeting capabilities and engagement potential. It allows businesses to connect with their target audience directly, helping to increase brand visibility and drive website traffic.

Paid social media marketing involves using paid advertisements on social media platforms to reach a targeted audience, promote products or services, and drive specific actions like website visits or conversions. Social media platforms store a significant amount of data on individuals, meaning your ads can be highly targeted and specific.

Popular platforms with robust paid advertising options include Facebook, Instagram, LinkedIn, X, and TikTok. The best platform depends on your target audience and campaign goals. Identify where your potential customers are and target those platforms. You can adjust budgets based on how successful your ads are on each platform.

You can run various types of ads, including image ads, video ads, carousel ads (multiple images or videos), slideshow ads, and sponsored posts, depending on the platform and your objectives. We highly recommend mixing it up with your ads, ensuring that you’re keeping things varied is a great way to engage with your audience.

Key metrics to track include click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and engagement rates to gauge performance and ROI. Make sure to use A/B testing to monitor ad performance and optimise over time.

The duration of a paid social media campaign depends on your goals and budget. Short-term campaigns can run for a few days to a week for specific promotions, while long-term campaigns may run for several weeks or months to build brand awareness or drive ongoing traffic.