A key strategy for any business
The UK was home to 57.6 million social media users as of February 2022, which is 84.3% of the total UK population.
Your audience is there; you need a strong social media strategy in order to reach them with your messaging. Social acts as one of your strongest validation tools, it cannot be ignored when planning a lead generation strategy.
Here’s how it works
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Growth is the aim of the game……Here’s a selection of happy clients!
“
Catalyst have helped me improve my company’s look and online presence.
We used Catalyst to rebrand our existing company to reach out to the clients we were targeting. I’d like to thank Paul and the team for all the help they’ve provided. Excellent service. ”
We used Catalyst to rebrand our existing company to reach out to the clients we were targeting. I’d like to thank Paul and the team for all the help they’ve provided. Excellent service. ”
NxtGen Tools - Tom Mcphilimey
The secret to social media success
Forget the vanity
Donald Trump had 55 million followers on Twitter. Yet according to SparkToro more than 60% of them were fake!
Don’t “do a Trump”, a proper social media strategy will give you a direct line to the beating heart of your customers. Large follower numbers look impressive, but don’t mean much. Make sure you’re targeting the people that matter.
Choose the right platforms
There’s a dizzying array of social media platforms that you can choose from, all with their own unique benefits and audiences.
Fortunately, it’s not worth your time setting up on every single one. Identify where your target audience is, and focus on those. You might be surprised which channels will be best for you, so do your research and make the right choices.
Identify your goals
Whether you’re looking to generate leads, spread your brand or improve communications, social media does it all, all while validating you as experts in your field.
Before you get started, it’s important to set out clear parameters for success – lots of businesses set up social media accounts because they think they should, but flounder like a fish out of water when it comes to using them correctly.
Create a content plan
We’ll help you to create a content strategy that consists of well-timed posts, blogs, videos and articles that’ll help boost your interactions on social media. Every good post solidifies your position in your sector, organically warming up leads.
Any social media strategy falls apart without a concrete plan and careful organisation.
Interact with your audience
Social listening is incredibly powerful. Who wouldn’t want to be a fly on the wall when customers are talking about you?
With social media, you don’t just have to listen, you can actively engage with your customers. Use this to pre-emptively solve any issues, to inform your growth direction and to improve consumer loyalty. What’s not to love?