CRO is the process of improving the rate that visitors to your marketing channels take the desired action.
Getting people to click through to your site is the most difficult thing you can do.
Once they’re there, you want them to convert. CRO is essential for any digital marketing strategy, as it’s the process of streamlining your user experience and producing content that converts.
The secret to CRO
Assess, review, prepare
You need to be brutally honest when it comes to CRO.
Even if you like a piece of content or a specific design decision, is it converting?
If not, then it’s not right. Assess everything, review data and identify what needs to change. We’ve done this 100s of times, so give us a shout if you get stuck.
Identify the customer journey
Who are you targeting and what do they want to see?
Work your way through your content as if you were a potential customer. Are there enough CTAs, is the content accessible, are you saying the right things to drive a conversion?
Everything must be considered, and your customer journey needs to be perfect.
Test & reimplement
CRO is a constant process, you’re never really done.
Make changes, see how they affect performance, and continue tweaking from there. Our strategy specialists work with our clients to regularly improve content, ensuring that conversion rates are optimised at all times and your website is performing as expected.
Other essential website & lead generation services
Browse our other services & click through to learn a little more about the difference Catalyst can make on your digital marketing.
(Pay Per Click) PPC
Pay-per-click advertising is the best way to beat the Google algorithm. Get on top of search engines with tailored, keyword friendly ads.Our PPC process
Search engine optimisation is the process of carefully seeding keywords into your website that are designed to help you rank at the top of search engines. Get the top spot & see more traffic. Learn more about our SEO process here.Our SEO process
Your website is your online shop window. A great website works 24 hours a day, nurturing leads and converting them into sales.
Learn more about our award-winning websites below.
Growth is the aim of the game……Here’s a selection of happy clients!
A new website & marketing strategy for workspace specialists.
Learn a little about how we boosted Rhino’s growth.
increase in lead generation
Rhino deliver stunning workplaces for businesses across the UK. Their existing website wasn’t showcasing their incredible work, and they needed more marketing hands on deck to take their digital strategy to the next level.
Generate leads, grow your business
Our curated team of lead generation experts are here to help.
Get in touch & take your first step on your growth journey.