Employer Branding

2. Recognising your target

Who is your perfect employee?

We’ll sit down with your senior team and map out the perfect candidate(s), helping ensure that our targeting is spot on at all times.

This will then be combined with data from employee surveys to help create a true impression of the type of person that’s the perfect fit for your organisation, informing all of your recruitment efforts from that point.

3. Employer value proposition

How do your present your business? 

Your employer value proposition is how you articulate your business to prospective employees. It’s a concise written summary of your organisation, one that conveys why people love working for you and some of the key benefits.

This helps to pre-qualify anyone before they apply, meaning that not only will you see a boost in applicants, but you’ll get more of the right people applying.

4. Employer content

Shout it from the rooftops 

Your proposition informs all of the content we’ll produce for you, including (but not limited to):

• Infographics
• Blogs
• Videos
• Testimonials
• Social media
• Job adverts

All of this forms an irresistible narrative that your internal/external recruitment team can use to help drive more great talent to apply for your vacancies, arming them with all the tools they’ll ever need.

5. Employer website

Your digital recruitment presence 

Whether you want a full recruitment microsite, or a tailored careers landing page, we’ll ensure that you have the perfect environment to direct potential employees to, nurturing them as if they were a new lead.

Your digital presence is absolutely essential when it comes to hiring the best talent, as it’s the first place any prospect will go to vet your business before applying.

Investing in your employer branding shows prospective employees that you’re a) successful enough to invest in finding the right people and b) really care about facilitating the perfect recruitment journey.

By communicating in the same language as your target employees, you demonstrate that you not only understating their wants and needs, but will facilitate their growth in your organisation. Good employee branding brings in the best potential talent.

By spreading your content far and wide, you’re exposing your job ads to a substantially larger audience.

In many cases, recruitment is a numbers game. We’ll show your highly tailored content to a wide range of people, meaning that lots of people see it, but only those that are truly relevant apply.

As you’re hiring better-fit people, they’re far more likely to stay with you.

Better employee retention rates boost morale and positively impact your bottom line, as you’ll have to do a far less expensive recruitment in the long run.