Why is good website design important?
Your website’s design plays a huge role in capturing the attention of leads, creating the all-important desire. Good design will, quite simply, improve conversion rates.
All of our website designs are informed by your objectives and our analysis, all while keeping user experience in mind every step of the way.
5 secrets to great website design
1. Remove subjectivity
It’s easy to focus on ‘I like how that looks’, but that won’t cut it.
Your website should be designed for your audience. After all, it’s them that will be using it! Our design experts will work closely with you to map out buyer personas, what they like in design and what kind of website they’d prefer to see. By removing subjectivity, you end up with an objectively better product.
2. User experience is king
A pretty website that’s frustrating to use is worthless; it needs to make sense to visitors, guiding them gently through to your action pages.
To achieve this, it’s essential that your designs are comprehensively mapped out before final sign off, taking user experience into account at all times. We’ll put together concepts and map out how we expect the website to look, ensuring nothing is missed.
3. Make it engaging
You’ve got about 0.05 seconds to make a good first impression; your website design needs to capture attention, and do it immediately.
Our specialist website designers know exactly what needs to be done to grab your target audience’s focus, keeping them engaged right from the start.
4. Responsive & fast
A slow website is a really bad look.
If your website isn’t responsive and quick to load, then people will disengage immediately. We’ll help you optimise for both good looks and great performance.
5. Consistency is key
You’ve got your brand guidelines – stick to them!
There’s nothing worse than the whiplash you get from a website design that’s all over the place. We can either follow your existing guidelines or create you some new high-quality ones, whatever you require.
See great design in action
Reimagining a digital space for temporary building specialists Lauralu.
Slide for before and after
See more work
A curated collection of Catalyst clients, results & success.
Free website audit
Enjoy bespoke recommendations for you.
A clean new website for water hygiene specialists
Well designed, perfectly optimised, delivering results.
increase in qualified leads
Water hygiene specialists offered a great service, but their existing website was dull, broken and not at all representative of the work they do. H2O partnered with Catalyst, wanting a lead generative website and ongoing digital marketing support. See the results for yourself here.
Revitalise your website
Our curated team of website experts are here to help.
Give us a shout today and get the ball rolling on your new conversion-focused website.