AI strategies for your business

Almost everyone is using AI,
but barely anyone is using it well. 

We will help you build a functional, high performance AI marketing strategy.

AI marketing strategy - catalyst marketing agency birmingham

AI is clearly a powerful tool, and it’s only improving over time.

If you don’t use it, you will fall behind, but if you do use it, it never delivers exactly what you want. The problem for most businesses often boils down to what information they’re putting into their AI tools, as outputs are only as good as your inputs. 

We build AI into any strategy from the beginning. Not as a shortcut or easy way out, but as a way to augment your marketing strategy and ensure you see commercial results and ROI. If you have an existing marketing partner, you need to know whether they’re using AI tools correctly, or putting out low-quality, low-effort content.

 

Talk to our AI marketing specialists

Three questions to ask when talking about AI

Getting value from AI and your agency

The value question 

Is AI making our work better, or just faster? Speed is not a benefit if the output quality drops. The value comes from using AI to do the underlying work more thoroughly; deeper research, sharper audience analysis, better-informed briefs, so that the specialist time is better spent. 

If your current agency is using AI to reduce the hours they put in without redirecting that capacity into higher-value work, you are not seeing the benefit; they are.

Ensuring quality when using AI - catalyst marketing agency birmingham

The quality question

Who is accountable for what leaves the building? Generic AI content is easy to spot, and search engines are getting better at penalising it. The question is not whether AI was involved in production. It is whether a specialist shaped, reviewed and owned the final output.

It’s absolutely fine to use AI tools to help you plan and draft your content, but it’s not currently capable enough to handle everything without an expert copywriter’s oversight.

AI competence, Catalyst marketing agency birmingham

The competence question

Is your marketing built for how search works now? Search has changed significantly in the past two years. AI Overviews, generative search results and answer engines are reshaping how buyers find information and evaluate suppliers.

A marketing strategy that does not account for GEO and AEO is already behind. Your agency should be building this in, not treating it as an optional add-on.

What does an AI-ready marketing approach look like?

 

Content built for both traditional and AI search
Research that goes deeper and reveals more
GEO and AEO integrated from the outset
Detailed reporting

Content built for both traditional and AI search

Every piece of content we produce is structured to perform in AI Overviews, cited answers and generative results, as well as ranked pages.

Want to see the difference an AI-enabled marketing strategy can make?

We’re commercially focused, which means we help our clients grow holistically. Everything we do is centred around your ROI, keeping things quantifiable. If you’d like to learn more about what we can do for your business, give us a shout; we’d be happy to help.

AI-assisted marketing FAQs

AI-assisted marketing FAQs

Ask them three things: what tasks does AI handle on our account, who reviews and signs off on the output, and how does your approach account for GEO and AEO? If the answers are vague, or if they struggle to distinguish between AI-assisted production and AI-owned output, that tells you something. A well-run agency will answer all three without hesitation.

It should sit within your marketing strategy, not alongside it. AI is not a channel; it is a tool that impacts how research, content, search and reporting are done. Treating it as a separate workstream leads to fragmented activity and missed opportunities. The businesses seeing the most benefit are the ones where AI thinking is built into the marketing approach from the start, not added on after the fact.

No; ignoring it is now a costly decision. AI is already reshaping how buyers search for suppliers, how content performs in search, and how brands build authority online. SMEs that address this now are at an advantage. Those that wait are ceding ground to competitors who are not waiting.

GEO (generative engine optimisation) and AEO (answer engine optimisation) are where AI strategy becomes practical for search and content. GEO is about making sure your brand is visible in AI-generated search results. AEO is about structuring your content so that AI tools can extract and cite it in direct answers. Both depend on how your content is created, structured and authorised, which is why they need to be part of strategy conversations, not technical afterthoughts.

Our Business Growth Audit includes a review of how your current marketing function uses AI, how your agency partners approach it, and where your content and search strategy stands relative to AI-powered search. From there, we build a picture of what needs to change and in what order, as well as how we’re going to measure AI’s commercial impact on your business.