How we use AI

AI for efficiency,
human minds for thinking. 

AI can be a divisive topic because, if used incorrectly, it can have a detrimental effect on your marketing performance.

How we use AI - Catalyst marketing agency

AI as an efficiency tool

Our value as an agency comes from our experience, unique skillsets, and the killer marketing strategies we put together on behalf of our clients. The advent of AI hasn’t changed any of this.

What it has done is give us the tools required to refine our processes, using AI to augment our team’s skills, automating some of the historically laborious tasks, while freeing us up for more high-value work. 

If mismanaged, AI can make for lazy outputs. For us, it’s the opposite. We’re incredibly excited about the possibilities AI offers to our clients. Because we use AI to handle much of the groundwork, our specialists spend more of their time, and more of your budget, on the decisions that drive tangible results. 

 

Ask us about what AI can do for you

Blending AI efficiency with human expertise

Where AI helps
Where our experts remain in control
How we maintain our high standards

Where AI helps

  • Top-level market and competitor research
  • Audience and persona analysis
  • Keyword clustering and search intent analysis
  • Bulk copy ideation/prep 
  • Initial data analysis and performance reporting
  • Repurposing assets across formats
  • Schema drafting and AI search optimisation

Interested in how AI is reshaping Search and marketing strategy?

If you want to learn a little more about digital marketing and AI, we’ve put together some resources below:

AI assisted marketing Catalyst marketing agency

AI assisted marketing

Making your budget work harder.

We use AI to accelerate the research, analysis and production work that underpins good marketing. That means faster turnaround, better-informed decisions and more of our specialists’ time focused on strategy rather than groundwork.

The thinking, the judgment and everything customer-facing stays with our team. AI handles the legwork. We handle the work that matters.

 

Discover AI assisted marketing

Ai strategy, Catalyst marketing agency

AI strategy for your business 

Are you getting AI right?

Most SMEs are using AI in some form. Fewer are using it in a way that’s joined up, commercially focused or built around their growth goals.

We help you understand where AI fits your marketing, what it should and shouldn’t be doing, and how to make sure your agency partners are keeping pace.

 

Improve your AI strategy

Generative engine optimisation

Get found in AI search engines like Gemini. 

Search has changed. AI tools are now answering questions directly, and if your brand isn’t part of those answers, you’re invisible to a growing share of your market.

GEO is the discipline of making sure your content is structured, credible and visible to AI search engines, not just Google. We build it into every content strategy we produce.

 

How we drive GEO results

Catalyst marketing agency - AEO

Answer engine optimisation 

Provide the answers your customers are looking for; ensure you’re showing up in AI answers.

When someone asks an AI assistant a question relevant to your business, AEO determines whether your brand features in the response. Most companies aren’t optimising for it yet – this is an opportunity for you to get ahead. 

We structure your content so that AI tools can find it, understand it and cite it, putting your expertise in front of buyers at the exact moment they need it.

 

AEO – get referenced and found

AI brand packs, Catalyst marketing agency

AI brand packs  

Most businesses use AI to help with content generation. This is the right thing to do, but there is a glaring issue…

Say you’ve got multiple people across different teams all using AI to make content. Maybe they’re writing blogs, creating sales content, producing customer support documents. Whatever it is, if they have no AI guidelines, they’ll all get a wildly different tone of voice and brand outcome. 

An AI brand pack covers your proposition, tone of voice, brand guidelines and more. It’s something we design that you can plug into your chosen AI tools to ensure your brand is protected, no matter who’s prompting it.

 

Discover AI brand packs

Want to see the difference an AI-enabled marketing strategy can make?

We’re commercially focused, which means we help our clients grow holistically. Everything we do is centred around your ROI, keeping things quantifiable. If you’d like to learn more about what we can do for your business, give us a shout; we’d be happy to help.

AI marketing FAQs

AI marketing FAQs

We use AI to handle specific parts of the production process: market research, competitor analysis, keyword clustering, data analysis and content planning/research. Every piece of work that reaches a client has been shaped, reviewed and signed off by a specialist. AI compresses the groundwork. Our team owns everything that matters.

Unreviewed, generic AI output can. Ours does not reach you in that state. Every client-facing asset goes through an expert before it leaves the building, with our team ensuring it reflects your voice, your audience and your market position. Search engines and AI tools are increasingly good at identifying thin, templated content. Human editorial judgment is what keeps your brand on the right side of that line.

The opposite. When AI handles the repeatable production work, more of your budget is directed towards strategy, creative thinking and commercial decision-making. Those are the things that drive pipeline and revenue. You get more of what moves results, not less of what you were already paying for.

Most agencies using AI are optimising for speed and volume. We use it to free up specialist time for higher-value work. This is important because speed without judgment produces generic output, and generic output does not drive growth. Our AI use is built around one question: does this help our team do better work for our clients?

We do not input confidential client data, commercially sensitive information or personal data into AI tools without first verifying how that tool handles and stores data. Clients in regulated sectors receive additional scrutiny as standard. If you want to know exactly how we use these tools on your account, we will walk you through it. Or, if you’d prefer for us not to, that’s fine too!

Not necessarily, but you need a marketing partner who is using it intelligently on your behalf. AI is already reshaping how buyers search for information, how content is ranked and how brands get referenced in AI-generated answers. If your marketing strategy does not account for that, you are likely losing ground to competitors who are. That is what our GEO and AEO services are built to address.