We’re exactly what you’re looking for…

A good proposition will be short, sharp & to the point; no fluff, just straight-talkin’

Resonate with your audience

Why is your proposition important?

Your proposition is what connects your product/service with your target audience. Are you currently communicating this properly?

Be honest – probably not.

A good proposition needs to concisely acknowledge your customers’ pain points, introduce your company and why your solution is the one for them.

All in as few words as possible.

The secrets to a good proposition.

What makes a good proposition?

1. Keep it simple

Overly wordy propositions turn people away immediately. Keep your language easily understandable and get your point across quickly. Time is valuable!

2. Be open

Your proposition should show that you understand your target audience’s pain points. Doing this will help to form emotional connections between both parties.

3. Demonstrate conviction

Perhaps the most important thing, you need to say it like you mean it! Assert that you know what you’re doing, and you know what they need; there’s no room for wishy-washy copy here. 

See the power of strong proposition

Here’s some business propositions we helped our clients to craft.

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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
What’s a Business’ Proposition & How to Write One (With Examples)

Learn a little more about business propositions.

Our blog, ‘What’s a Business’ Proposition & How to Write One’ has everything you need to know. It also features some examples of great propositions – result!

Blog: Business propositions

Take the next step.

Ready to revolutionise your business’ messaging? Talk to our specialists today.

Revamp your proposition

A new website & marketing strategy for workspace specialists.

Learn a little about how we boosted Rhino’s growth.

Rhino Interiors case study

36%
increase in lead generation

Rhino deliver stunning workplaces for businesses across the UK. Their existing website wasn’t showcasing their incredible work, and they needed more marketing hands on deck to take their digital strategy to the next level.

Help Centre for business proposition

FAQs

See the most frequently asked questions about business propositions here.

Find your answer and speak to us today >

Help Centre for business proposition

FAQs

See the most frequently asked questions about business propositions here.

Find your answer and speak to us today >

A business proposition, also known as a value proposition, is a short statement that summarises your service offering as a business. Using a minimal amount of words, it should showcase a solution to your the target audience. Remember, the shorter and punchier, the better!

An effective business proposition can be defined in 3 easy steps. Your business proposition should; display who you are, what you offer and what’s in it for the prospect. A business proposition can do wonders for your conversion rates, but it also needs to be compelling. To achieve this you need to be able to identify the pain points of your audience as well as clearly differentiating your offering to the rest of the market.   

Ready to resonate with your audience?

Talk to our team & make your copy sing.