Business Propositions

Say what matters.
Sound like you mean it. 

Clarify your value, win more clients and differentiate yourself in a crowded market.

Why is your business proposition important?

Business growth audit catalyst marketing agency

Confusing messaging loses revenue.

Are you communicating your value in the best way?

Be honest – probably not.

Your business proposition forms the core of your messaging. We look at your business, your market and your competitors, before creating razor-sharp messaging, designed specifically to convert.

Our approach to creating propositions

Discovery meetings marketing strategy

Step 1: Discovery Meeting

Getting under the skin of your business.

The discovery process is an opportunity for us to learn everything about you, ensuring we have an objective, third-party perspective and outlook on how you should be positioning yourselves.

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Step 2: Research

We'll take a deep dive into your marketing to date, your website, your industry, your audience and your competitors' messaging.

We'll conduct comprehensive keyword research, meaning we know what your audience truly want, and how you should be communicating.

Proposition process, first draft

Step 3: First Draft

Following the research phase, our specialist copywriters will draft an industry-leading slice of messaging.

Consider this a core part of your messaging framework; it's how you'll be communicating from now on.

Proposition refinement - catalyst

Step 4: Refinement

Once drafted, we’ll work closely with your stakeholders to refine and amend your proposition, ensuring that it resonates not only with your internal team, but also with your target audience.

This step is essential; we much prefer working in partnership with you to get things perfect.

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Step 5: Rollout

Your new proposition will then be rolled out across all comms.

This includes your website, social channels, presentations and other sales collateral. Having your foundations established ensures that, no matter where a prospect hears about you, they're reading a consistent message.

The secret to strong propositions

1. Start with the 'why'
2. Follow with the 'how'
3. Finish with the 'what'

Start with the ‘why’

Your audience want to talk about themselves, not you. Always lead with pain points and your key deliverables – what problems do you solve?

Catalyst content agency - propositions

The power of short-form proposition messaging

Catalyst marketing agency proposition examples
Catalyst marketing agency proposition examples
Catalyst marketing agency proposition examples
Catalyst marketing agency proposition examples
Catalyst marketing agency proposition examples
Catalyst marketing agency proposition examples
Catalyst marketing agency proposition examples
Catalyst marketing agency proposition examples
Catalyst marketing agency proposition examples
What’s a Business’ Proposition & How to Write One (With Examples)

Learn a little more about business propositions.

Our blog, ‘What’s a Business’ Proposition & How to Write One’ has everything you need to know. It also features some examples of great propositions – result!

Blog: Business propositions

Business proposition

FAQs

See the most frequently asked questions about business propositions here.

Can’t find the answer to your question? Give us a shout today – we’d be happy to help.

Business proposition

FAQs

See the most frequently asked questions about business propositions here.

Can’t find the answer to your question? Give us a shout today – we’d be happy to help.

A business proposition, also known as a value proposition, is a short statement that summarises your service offering as a business. Using a minimal amount of words, it should showcase a solution to your the target audience. Remember, the shorter and punchier, the better!

Your business proposition will influence all of your ongoing comms, from website copy through to blogs and emails – it is crucial in ensuring everyone on your team communicates in the same way, keeping continuity across your organisation.

An effective business proposition takes the following three things into consideration:

Why? Why would a customer come to you? Consider market pain points and frustrations.

How? How do your products/services solve these pain points?

What? What specifically do you do? What features do your products have, or what services can you provide?

Consider what your competitors are saying in the market, and carefully craft your messaging to better position your organisation against them.

We highly recommend speaking to a professional copywriter when writing your business proposition, as this provides an objective third-party perspective on what you should be saying and how you should be saying it.

 

Many organisations make the mistake of resting on their laurels and sticking with the same messaging they’ve had for years.

This doesn’t work – your business is constantly changing. So, too, should your messaging. failure to adapt gives your competitors a good opportunity to swoop in and steal your market share.

If your messaging isn’t cutting-edge, relevant and engaging, people will lose interest in your brand fairly quickly.

In short: it’s one of the most important elements of any business’ marketing strategy.

Your proposition sits at the core of your organisation, informing how sales and marketing interact with your audience, and informing how your comms should be structured/phrased. Get this wrong, and it’ll have knock-on effects across your marketing strategy.

On average, it takes us 2-4 weeks to develop your business proposition. There’s no point in rushing things.

This time includes our discovery meeting, research phase, initial draft, amends and final presentation. Once it’s created, we’ll start to roll your new messaging out across key assets, including your website, sales collateral and other content.

Key stakeholders from marketing, sales, and leadership should be involved. Their insights help ensure the proposition reflects real customer pain points, your unique strengths, and practical business objectives.

An effective proposition is clear, concise, customer-focused and differentiated. It answers why a customer should choose your business over competitors, highlights tangible benefits, and is consistent across all communications. Avoid talking too much about what you can do, and focus more on the pain points you solve.

Ready to resonate with your audience?

Talk to our copywriting specialists today for bespoke advice and proposition writing expertise.