The secret to PR success
Advertorial vs Editorial
We always recommend editorial content.
As advertorial is paid for, it’s less trustworthy and significantly less effective. A well researched, interesting and insightful editorial piece will do significantly more for your brand, so this is what we strive for.
What can you talk about?
The sky’s the limit when considering what you can talk about. The only limiting factor is that whatever you choose, it needs to have value to the reader.
This usually comes in the form of opinion pieces, how tos, research findings etc. Provide valuable information and you’re far more likely to have your article published! We’ll help you plan, write and get your article published.
Which publications should you target?
When approaching PR for the first time, many organisations fall into the trap of approaching exclusively industry press.
Sure, you’ll gain some traction here, but you’re much better off looking for bigger opportunities in publications of your target audience. We’ll do the research, find out where your target audience prefer to get their industry news, and write content tailored to them.
We can trawl forward features, learning what your target publications are looking to cover in the coming months.
This means that we can pitch your piece based on their preferred topics. We use in-house software that picks up all forward features, allowing us to generate a list with contact details and build content to suit.
Other essential website & lead generation services
Browse our other services & click through to learn a little more about the difference Catalyst can make on your digital marketing.
No digital marketing campaign is complete without high-quality content. Blogs, guides, social, whitepapers and more, all working together to nurture and qualify leads for your sales team to close.How to build a killer content strategy
Reach your target audience on their platform of choice. Posting on social media is a fantastic way to open a discussion with potential and existing customers, while acting as a superb validation tool to boot!How to use social
Your website is your online shop window. A great website works 24 hours a day, nurturing leads and converting them into sales.
Learn more about our award-winning websites below.
Growth is the aim of the game……Here’s a selection of happy clients!
We have had our fingers burnt on numerous occasions by marketing agencies promising us the earth and delivering nothing but expense! We trusted our gut and went with Catalyst and I can say we haven't looked back since. Paul, Sarah and the team have over delivered on everything we have asked for and have become an asset to our sales team and lead generation. I would highly recommend Catalyst should you be looking for marketing that delivers positive results!
A new website & content strategy.
Built specifically for water hygiene experts.
increase in qualified leads
Water hygiene specialists offered a great service, but their existing website was dull, broken and not at all representative of the work they do. H2O partnered with Catalyst, wanting a lead generative website and ongoing digital marketing support. See the results for yourself here.
Generate leads, grow your business
Our curated team of lead generation experts are here to help.
Get in touch & take your first step on your growth journey.