Digital PR Agency

Raising Awareness, Building Reputations.

Catalyst PR is a specialist arm of the Catalyst group focused on strategic digital and traditional PR.

The division works alongside businesses to build reputation, increase share of voice and align media coverage with clear commercial growth objectives.

Given the depth of expertise and dedicated team behind this offering, Catalyst PR operates from its own standalone website, where you can explore its services, sector experience and campaign results in more detail.

Visit our dedicated Catalyst PR website

Catalyst PR Website

Catalyst Brand

How can a Digital PR Agency benefit your business?

We don’t just write stories, and we don’t just ‘bang on’ about narrative.

We talk to your prospects and stakeholders in their language, we help to open up new revenue streams in markets yet tapped into, and we build ballast through digital PR.

1. PR builds trust

It’s not paid for, it’s achieved on merit

 

2. PR boosts brand recognition

Your brand is what people say about you when you’re not in the room – this is PR!

 

3. PR gets your noticed

Through column inches, eyes on the screen and through stakeholder endorsement.

 

4. PR augments optimisation

In this digital age, PR makes your content strategy go further by boosting SEO.

 

5. PR is a port in a storm

When you need help navigating complex issues, and crises.

Our core PR services

Press Office & Media Relations 
Creating Voices of Authority
Stakeholder Communications 
Research, Surveys & Insight 
Crisis Management 
Media Training

Press Office & Media Relations

A press office function acts as the conduit between you and the outlets where your news needs to sit. Whether that be traditional print and broadcast media, digital platforms, key opinion forming blogs or via micro / macro influencers – we take a brief, interview spokespeople and ensure that you’re being heard and read by the right people.  

We provide the full service, from writing the press release, feature, case study or opinion piece, speaking with key industry journalists or national correspondents, and placing articles with links back to reports, white papers or whichever call to action is right for you. 

We collate and feedback, and will only measure success based upon agreed KPIs at the outset. Otherwise, how do we know we’re hitting the right objectives?

Ready to turn the great things you are doing into headlines?

Work with us

Secrets to PR success

Our approach – PR but better!

PR is more than just placing editorial. It’s more than promoting products and services. It’s more than merely creating headlines.

A PR strategy should sit alongside all other marketing activity, and it should underpin clear business and commercial objectives. That way, reputations are built, and maintained.

Understanding your market sector

Your PR agency should have insight into your market sector beyond what you wish people to read, view, hear or consume. But, crucially, it should understand what makes your target audience tick, and why they should listen to what you have to say.

B2B specialist – where we excel

As a specialist B2B PR agency, we have expertise across a broad range of sectors, including healthcare, technology, satellite connectivity and the IoT space, the built environment, energy and renewables, facilities management, and more…

Talk to your prospects, build your reputation.

Our team of PR professionals are here to help you make the right decisions.

Get in touch, and start realising your company’s true potential, across all channels.

PR FAQs

See the most frequently asked questions about PR, answered by a PR agency

Find your answer and speak to us today >

PR FAQs

See the most frequently asked questions about PR, answered by a PR agency

Find your answer and speak to us today >

Digital PR uses all the same tactics and strategy as traditional PR, in that its purpose is to work with news and broadcast outlets to place your news, or opinion, or to use it as a conduit for sharing information that reaches customers and stakeholders in a more measured and targeted way.

The key difference with digital PR, is that while a human audience remains intrinsic to messaging, keywords and / or backlinks are also included in outreach to help boost your SEO rankings, drive traffic to specific landing pages on a website and enhance domain authority

Digital PR can be better tracked, and measured, depending upon agreed KPIs.



Digital PR is increasingly becoming a critical part of marketing strategy, in that it closes the loop on all content channels, and acts as a further ‘touch point’ in any given content marketing campaign.

While email, SEO, PPC, content, and social media all combine to deliver a campaign’s messaging in a targeted way, by aligning the same messaging and key words in digital PR, such as an opinion piece with embedded backlinks, you reach a sector’s traditional readership, especially now that most content is consumed online. 

It helps to take that messaging a stage further, and into the content your audience consumes daily.



The age-old question, ‘how do you measure PR’, has haunted the PR profession for many years. From AVE, where column inches were measured to offer an advertising value equivalency, to the ‘Barcelona Principles’, which strived further to measure impact across seven guidelines, PRs have strived to not only measure, but demonstrate an ROI for hitting the headlines.

With digital PR, the pressure has eased somewhat, albeit, ROI ultimately sounds like a phone ringing, or looks like someone coming through your front door – lead generation.

Digital PR allows for a more strategic approach to making content that’s distributed work that bit harder. Clicks on links can be traced back to, and through, your website, while the quality of those links can be measured through their domain authority, shares, and social media engagement. Spikes in web traffic can also be measured when coinciding with a digital PR campaign

Ultimately, lead generation will be increased through a combination of all of this, but KPIs should always be set, and agreed at the outset of any digital campaign, otherwise how can you measure something that has no objective.



Any organic business growth strategy needs a robust lead-generation platform. Digital PR not only aids growth by ensuring news, opinion, or the sharing of intellectual property (IP) is read, viewed, listened to or consumed by your target audience, but also that it is trackable and measurable.

If something can be measured, it can be benchmarked against KPIs, adjusted if necessary, and gives you a 360 view of your customer’s journey to your website. If you understand your customer, you’re more likely to deliver what they are looking for, at the time they are looking for it, and nurture them through the sales funnel rather than losing them to a competitor.



Digital PR will help you reach your target audience by placing news stories or opinion pieces within that sector, consumer press or blogs pages. This includes traditional print, digital issues (where the print magazine is mirrored online) or news web pages.

By combining SEO into this, placed news and features become more visible to a wider audience, and not just those that subscribe to, or choose to read, the article in that online publication.

Without SEO, that wider visibility is reduced dramatically. 

Working together, digital PR and SEO help to enhance your online presence, and generate conversations, especially when your distributed content is shared on high ranking pages, rather than just your own web pages.



The key question here is, what does success look like to you?

The success of any PR campaign, whether digital or not, can only be measured against agreed objectives, and KPIs. As we are not in the business of vanity metrics, this can be done in a number of ways.

It may very well be that you want to create a voice of authority in a key sector, or you are tired of always seeing your fiercest competitor stealing all the limelight through column inches. If this is the case, we’ll work with you to help knock them off their perch.

However, most clients are now keen to see their digital PR working alongside, and augmenting, their existing content marketing strategy. This helps to deliver backlinks, increase awareness on high domain authority sites, and deliver impact through shares and clicks.



The seven types of PR typically include:

  1. Media relations
  2. Community relations
  3. Crisis communication
  4. Public affairs
  5. Employee or internal communications
  6. Investor relations
  7. Strategic or digital communications

Each type serves a different purpose, from protecting reputation to building brand visibility, and is often used in combination depending on the business objective.

When choosing a digital PR agency, look for one that combines media outreach with SEO strategy, understands your audience, and can demonstrate real-world impact through coverage, backlinks, or increased visibility. The best digital PR agencies will also tailor campaigns to your commercial goals and have strong relationships with relevant journalists or platforms.