77% increase in qualified leads
A sparkling new website and marketing strategy for water hygiene masters
increase in website traffic
increase in marketing qualified leads
increase in keyword ranking (from page 2 to 1)
increase in social following
Following a through Growth Audit, we identified some key avenues for success.
From this, we created a bespoke strategy and website plan, one that’s already bearing fruit!
The problem
“Our website wasn’t performing, and our lead generation relied heavily on referrals. This needed to change”
The work that H2O Hygiene does is industry leading. We know that, they know that, and, most importantly, their clients know that.
However, prospective clients didn’t know that before, and their website was doing H2O
an injustice.
We knew that if we could get H2O in front of the right leads, that their service was exactly what they’d be looking for. They needed Catalyst to act as their marketing department, so we quickly got to work on developing a fully optimised website & strategy, bespoke to H2O’s needs.
Tools used to leverage results
What we did
First things first, we followed our in-depth Growth Audit process.
Once we understood what needed to be done, we got to work on laying the foundations, which, in this instance, meant a full ground-up build of a highly optimised website that was geared for conversions.
Now that the website had been crafted, polished and published, it was time for us to start on our ongoing strategy, which consists of:
- Monthly blog content for both SEO and nurturing purposes
- SEO research and optimisation
- Pay-per-click advertising
- Social media management
- Email workflows
- Collateral refresh
- Other ad-hoc activity, such as account-based marketing
All of this has resulted in tangible results for the H2O team. We’re delighted to see them thriving; here’s to a long relationship!
77% more qualified leads
The new website has helped to generate 77% more qualified leads. It’s a result of improvements in design, usability and ongoing conversion rate optimisation.
They feel a part of our team which is the perfect partnership we were looking for in a marketing agency.
”
Be our next success story?
Our curated team of digital marketing experts are here to help.
Get in touch & take your first step on your growth journey.