Social Advertising 

Super targeted ad campaigns

Find your leads

Who knows everything about you?

Social media!

Social platforms store a staggering amount of data on people from their profiles. This means that advertising on socials is one of the most effective ways to target the exact people that you want to reach.

This allows you to find people on their platform of choice.

Here’s how it works

How to create great social ads

1. Identify the right audience and behaviour

You’ll need to know exactly how your audience uses social media. What do they enjoy interacting with? What times are they most likely on? What have they purchased in the past? 

These are all important questions for you to consider before getting started.

2. Get your ad types right

Do you know your carousels from your single images, your headlines from your videos?

Every type of ad has its place – we can help you create the right mix of ads for your audience to ensure that you’ve got complete coverage.

3. Lay out your strategy

What’s your end goal? 

Social ads can have all sorts of fantastic benefits, from lead warming to outright sales. We’ll help you to formulate your strategy, keeping it in mind at all times to ensure that your ads are working as intended.

4. Iron out your message

It’s easy to throw heaps of money at your social ads and just expect them to work.
Unfortunately, that’s not the case. You’ll need a well formulated message that touches on your prospects’ pain points. Our copywriters will work to iron out your message, making sure that it rings true at every point.

5. Social channels we recommend

This varies a great deal depending on your business and audience.

Your social ads should always be placed exactly where your audience are. Generally, we recommend LinkedIn, Facebook, TikTok, Instagram and YouTube, among others, eliminating poor fits and ensuring you’re always operating in the right space. 

Catalyst Marketing Agency - Social ad examples
Social ads - strategy
Social ads strategy
Social ads channels

See our ads in action

Here’s some examples of social ads for you to browse.

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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples
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Catalyst marketing agency proposition examples

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Website, social and marketing strategy

Driving results for jewellery specialists.

Mitchel & Co case study

44%
increase in leads

In order to show off their stunning products, Mitchel & Co needed a functional new website! They partnered with us to plan, build and deliver a new website, supplemented with ongoing digital marketing to boot.

Help centre for paid social

FAQs

See the most frequently asked questions, answered by a social media agency.

Find your answer and speak to us today >

Help centre for paid social

FAQs

See the most frequently asked questions, answered by a social media agency.

Find your answer and speak to us today >

Paid social media marketing involves using paid advertisements on social media platforms to reach a targeted audience, promote products or services, and drive specific actions like website visits or conversions. Social media platforms store a significant amount of data on individuals, meaning your ads can be highly targeted and specific.

Popular platforms with robust paid advertising options include Facebook, Instagram, LinkedIn, Twitter, and TikTok. The best platform depends on your target audience and campaign goals. Identify where your potential customers are and target those platforms. You can adjust budgets based on how successful your ads are on each platform.

You can run various types of ads, including image ads, video ads, carousel ads (multiple images or videos), slideshow ads, and sponsored posts, depending on the platform and your objectives. We highly recommend mixing it up with your ads, ensuring that you're keeping things varied is a great way to engage with your audience.

Key metrics to track include click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and engagement rates to gauge performance and ROI. Make sure to use A/B testing to monitor ad performance and optimise over time.

The duration of a paid social media campaign depends on your goals and budget. Short-term campaigns can run for a few days to a week for specific promotions, while long-term campaigns may run for several weeks or months to build brand awareness or drive ongoing traffic.

Ready to reach with your audience?

Talk to our social ads team & get your comms out there.