Blogs & Insights 

Stay up to date with digital marketing insights, top tips and much more. 

Difference Between a Marketing Qualified Lead and Sales Qualified Lead

Difference Between a Marketing Qualified Lead and Sales Qualified Lead

What is the difference between a marketing qualified lead and a sales qualified lead? Both vital to your business, learn more about MQLs and SQLs.
6 Tips to Get Better Results Out of Google PPC Ads

6 Tips to Get Better Results Out of Google PPC Ads

In this blog, learn our top 6 tips to getting better results out of Google PPC Ads. Improve your PPC profits to 700% & drive more traffic than ever.
How Utilising Calls to Action (CTA) Can Drastically Improve Conversions

How Utilising Calls to Action (CTA) Can Drastically Improve Conversions

Calls to action (CTAs) are essential when looking at conversion rate optimisation on your website. Here’s everything you need to know about CTA usage.
New Year, New You! 7 Great Marketing Ideas to Kickstart 2024

New Year, New You! 7 Great Marketing Ideas to Kickstart 2024

Kick start your calendar year with these 7 great marketing ideas. Hit the ground running and smash your growth goals.
4 Reasons Why Q1 is Critical to Business Growth & Success

4 Reasons Why Q1 is Critical to Business Growth & Success

Q1 - the most important time in the business calendar. Here’s why what you do in January is critical to smashing the rest of your year.
The Secret to Smashing January Targets

The Secret to Smashing January Targets

Want to know the secret to an amazing Q1? In this short blog we cover the steps you need to take to ensure you drive more Q1 leads than ever before.
Pros and Cons of Using AI Tools in Marketing

Pros and Cons of Using AI Tools in Marketing

What are the pros and cons of using AI tools in marketing? We’ll run through everything you need to know about AI in marketing in this blog.
Marketing Mistakes Vol. 1 – Vanity Metrics

Marketing Mistakes Vol. 1 – Vanity Metrics

Nobody wants to waste time, and vanity metrics are the ultimate time waster. Learn what vanity metrics in marketing are, and how to avoid them.
Digital Marketing Agency vs DIY

Digital Marketing Agency vs DIY

Should you handle your marketing internally, or do you need a digital marketing partner? In this blog we’ll compare and contrast DIY marketing with an agency.
How to Boost Engagement on LinkedIn

How to Boost Engagement on LinkedIn

Do you know what the key ingredient to success on LinkedIn is? Great engagement. Click to find out how.
‘Culture Eats Strategy for Breakfast’ – An Interview

‘Culture Eats Strategy for Breakfast’ – An Interview

Peter Drucker once said, “Culture eats strategy for breakfast”. We decided to sit Paul & Sarah down to discuss the importance of culture, how they’ve built the culture at Catalyst, and why it’s so important to develop your employer brand.
The Pros and Cons of Hiring a Marketing Agency

The Pros and Cons of Hiring a Marketing Agency

To agency, or not to agency, that is the question.  A question as old as time. When considering what to do, you have three option. We review those options in our latest blog.