The Secret to Smashing January Targets

Success in Q1 doesn’t just happen on a whim; it happens to businesses that plan for it and execute accordingly.

Here’s the short version:

Every year we see businesses failing to prepare for the following year, and every year we watch as they scramble to pull some sort of marketing together in January. 

Generally speaking, this scramble doesn’t produce the results you’re after. 

So, you have two options:

Option 1 – Take the blue pill: Do nothing, rest on your laurels and scramble in January to try and pull something together. This option usually means you’re not truly ready to drive leads until the second quarter of 2024 at a minimum, at which point you’ve missed the boat. 

Option 2Take the red pill: Take the initiative, and put together a comprehensive marketing strategy in October/November/December that will run over the holidays (most of which is automated, don’t worry!). This allows you to hit the ground running in January and come out on top. 

In order to get this process spot on, we highly recommend giving Catalyst a shout as soon as possible! Your campaign will not be ready to launch for Christmas if you don’t start planning immediately.

We are a curated team of digital marketing experts, from SEO wizards and design masters through to campaign planning geniuses and copywriting extraordinaires. We’re here to ensure you have the competitive edge you deserve when the New Year rolls around.

Get the competitive edge

Here’s a detailed breakdown of what you need to do (and what we can help you achieve):


Catalyst’s Quick Guide to Preparing for Q1 Success

While there is a lot to get done, don’t panic – there’s still time to get everything sorted (that’s if you’re reading this in October or November!). Reading this a little late? Cut your losses and get started now!

Chances are you won’t be able to conduct a full marketing overhaul, but there is time to fully review your digital footprint, look at conversion rate optimisation and identify new marketing campaigns that can be launched in January. 

As a result, we recommend:

  • Taking the time to carefully review your existing marketing – what’s working, what’s not working. 
  • Run through your entire digital footprint, assess whether your current website is performing how you need it to – is it driving leads, does it properly frame your business?
  • Refining your existing marketing comms and ensure that you’re optimising for conversions – are you featuring frequent, quality calls-to-action? Does your content provide value to the reader?

Following on from this, you’ll need to:

This is a large, and frankly overwhelming to-do list, but this process lays the foundations for your success, not only in Q1, but throughout the rest of the year. 

Much of the ongoing marketing comms will be automated, too, meaning you’ll have more time to focus on what you do best – growing your business!


Why start now?

Marketing takes time to get the ball rolling. 

If you start around October/November time, you’ll have 2-3 months to prepare your website, content and marketing comms, meaning that your marketing is ready to go in January; ready to deliver results. 

If, for example, you started in January, that’s 3 months you’ve missed out on. It’ll be around April by the time you’re in the same position and ready to really get going. 

Trust us, it’s a big difference, and you’ll thank yourself later. 


So, what should you do next?

Successful businesses start now, and many successful businesses take the time to talk to marketing experts like our team at Catalyst.

For example:

Lauralu saw a 335% increase in campaign leads. 

Bespoke saw a 42% increase in revenue. 

H2O Hygiene saw a 77% increase in qualified leads. 

Purbeck Insurance saw a 200% increase in applications.

All from getting their marketing up and running, ready to smash the New Year. The sooner you get in touch, the sooner we can start the process, and the sooner you will see results in 2024. 

Don’t waste time – book a no-obligation chat with a member of our friendly marketing team today. We’ll run through your business’ needs, situation and our tailored recommendations.

Catalyst Marketing Agency Services Guide

Interested to learn more?

To find out what else Catalyst can provide for your business, check out our services guide.

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About the author

Sarah Groves has worked in marketing for over 20 years. 

She’s worked across a wide range of B2B and B2C sectors, both big blue chips and SMEs. As co-owner of Catalyst, Sarah draws on her broad experience to oversee the delivery team and help input into client strategies. She’s built a curated team from the best talent across copy, design, SEO, PPC and strategy, providing you with the most cost-efficient way to grow your business and thrive. 

When Sarah’s not working, you’ll find her spending time with her young family, or taking the dog for a long walk while listening to a podcast. 


Sarah Groves