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Lead Generation

Search Engine Optimisation
(SEO)

They can’t give you money
if they don’t know who you are

SEO-get-your-self-seen-2

SEO

Get yourself seen

Search engine optimisation (SEO) – every business wants it, very few successfully implement it. SEO is the holy grail of online marketing; it takes time, effort and expertise to get ranked highly on search engines. 

What's it good for?

Keyword research

What are potential customers searching for? Imagine you’ve got two identical lemon drizzle cakes in a store front, one’s labelled “lemon drizzle cake”, the other just “cake”; which one are you picking? Search engines prefer content that’s easy to crawl, meaning your keywords need to be prevalent (and relevant!). If Google understands what you offer, it’ll show it to the right people – Google’s going to direct people to the lemon drizzle, even if your cake is delicious.

KWR
What's it good for?

Technical aspects

Let’s stray away from tasty analogies for a moment, and talk about technical optimisation.  We’ll help you to ensure that all of your H1 tags are visible, your meta descriptions are on point and your keywords aren’t oversaturated. Heavy handed, busy webpages often find themselves penalised by search engines. SEO is a delicate dance. 

Cat web graphics – Technical aspects
What's it good for?

Core web vitals

Just like people, sometimes a website needs a little check-up. Your core web vitals boil down to how quickly your website loads, and how reactive it is. Search engines will assess how well your webpage runs, as they only want the best pages to rank highly. We can help ensure that your site is running at 100% to help improve SEO. 

catalyst website graphics_SEO_core website vitals (1)
What's it good for?

Content, content, content!

The old principles of saturating your website with keywords no longer works, as search engines now promote high-quality content. The art of SEO is creating genuinely useful and engaging content that carefully slots your keywords in. A strong content strategy is crucial to improve your position on search engine results pages.

SEO Content Results
What's it good for?

Is it worth the hassle?

The reality of modern-day marketing is that SEO is king. Getting your business to rank highly on search engines will vastly improve traffic to your website. Vastly improved traffic means more interest, more interest means more sales. At the end of the day, SEO = money in the bank. 

catalyst website graphics_SEO_king

SEO is the science of digital marketing

Playing the long game

A football team doesn't just win the league title after buying a few new players, it takes time and commitment to improve before reaching the end goal. 

SEO's no different, you'll see the main benefits of your hard work down the line, but it doesn't have to be a slow burner. Done right, SEO can complement the rest of your strategy while simultaneously building up to future payoffs.

SEO can be easy, but it isn't

Anyone can change a few keywords, but unfortunately, watching one SEO video on YouTube isn't going to give you all the answers.

Between the SERPs, H tags, meta descriptions, disavow, core web, vitals, backlinks, nofollows, etc., it's almost impossible to keep up! Our experts have learnt and grown as the internet has evolved, meaning we'll take all the stress out of SEO, letting you focus on what really matters.

Competition's a good thing

We see competition as a good thing, as it means there's a market for your business. and it's an opportunity to get in front of the rest - we love a challenge! 

We'll take the time to research and analyse what your competitors do well, and not so well. Then we'll craft the best possible SEO strategy using our research as a base.

How To Create A Website That Delivers Leads The Ultimate Guide
Website Guide
How to create a website that delivers leads
Case study

98% increase in inbound leads generated for Premier Labels

Prior to working together Premier Labels had little to no previous marketing experience. Approaching an agency to partner with can be a daunting prospect with a lot of uncertainty. Thankfully, the team at Premier Labels put their trust in Catalyst to partner with them for their long-term growth.

Transforming an out-dated brand, a broken website, and little-to-no marketing presence into a market leading, stand-out name has been a rewarding journey. Read on to find out how we introduced marketing and a new brand to grow the business to record heights.

Premier Labels Case Study Image

They’ve also invested in our relationship in terms of taking the time to understand our company, our product, our market, and our insurers. They’re aligned with the long-term success of our business.

Todd Davinson, Purbeck Insurance

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