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Lead Generation

Social Advertising

Super targeted ad campaigns

Cat web graphics – Who knows everything about you

Social Media Advertising

Who knows everything about you?

Social media! Social platforms store a staggering amount of data on people from their profiles. This means that advertising on socials is one of the most effective ways to target the exact people that you want to reach.

What's it good for?

Identify the right audience and behaviour

You’ll need to know exactly how your audience uses social media. What do they enjoy interacting with? What times are they most likely on? What have they purchased in the past? All important questions for you to consider before getting started.

Cat web graphics – Identify the right audience
What's it good for?

Get your ad types right

Do you know your carousels from your single images, your headlines from your videos? Every type of ad has its place – we can help you create the right mix of ads for your audience to ensure that you’ve got complete coverage.

Cat web graphics – get your ad types right
What's it good for?

Lay out your strategy

What’s your end goal? Social ads can have all sorts of fantastic benefits, from lead warming to outright sales. We’ll help you to formulate your strategy, keeping it in mind at all times to ensure that your ads are working as intended.

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What's it good for?

Iron out your message

It’s easy to throw heaps of money at your social ads and just expect them to work. Wouldn’t it be lovely if that worked? You’ll need a well formulated message that touches on your prospects’ pain points. Our copywriters will work to iron out your message, making sure that it rings true at every point.

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What's it good for?

Is the juice worth the squeeze?

Unsurprisingly, sending out tailored ads to exactly the right people drastically improves your click-through rate. Most businesses will choose to use social media for their modern advertising, and no surprise – it works!

Ad Tracking

Social media advertising, why the fuss?

Fits like a glove

Whether you're B2B or B2C, it's highly likely paid social ads will suit your audience and your service. 

With options to advertise on platforms like Facebook & LinkedIn through to TikTok and Instagram, there's a platform that suits your audience out there.

We'll assess your business and audience to identify which (if any) of the social channels would be the right fit for your strategy, before using this information to formulate a bespoke plan of action.

Choosing the right format

Video, text, posts, carousels - all important ad types with their own pros and cons. There's a tonne of variation when it comes to social advertising. Choosing the right one can be difficult.

As we build our strategy around your persona, audience and brand, we'll assess which platforms are most likely to drive engagement and, most importantly, generate leads.

Target and retarget

It can take up to nine touch points before a lead takes the next step and visits your site. By accurately deploying remarketing strategies, we can stay in the forefront of your audience's mind with a combination of PPC and communication across relevant social channels. 

Precision and scale

Whether you're looking to target a specific demographic or a behavioural persona, the beauty of social ads is that you have the freedom to target accurately.

Your ads will be built to spec, and once they're optimised, we can easily scale up your campaign to reach more of the right people. 

Cat-How to Generate Leads that Close_ The Ultimate Guide
Leads Guide
How To Generate Leads That Close: The Ultimate Guide
Case study

Purbeck Insurance saw an increase of 150% in applications

Purbeck Insurance are personal guarantee experts who approached Catalyst to take their brand to the next level. Purbeck’s brand wasn’t working for them and they were struggling to attract the right kinds of leads. 

Catalyst helped to evolve the brand to embody their personality, stand out from the competition and more importantly, generate leads. Find the results delivered, how we did it and more details here.

Purbeck Insurance Case Study Image

With their help we have some striking new artwork and an eye catching site to help us make some noise about what we do. They are great fun to work with, believe in you and really want to help you succeed.

Fran Toal, Instiller

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