Who knows everything about you?
Social media!
Social platforms store a staggering amount of data on people from their profiles. This means that advertising on socials is one of the most effective ways to target the exact people that you want to reach.
This allows you to find people on their platform of choice.
Here’s how it works
See our ads in action
Here’s some examples of social ads for you to browse.
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Our services guide
What to find out more about the services we offer at Catalyst? Download our guide.
How to create great social ads
1. Identify the right audience and behaviour
You’ll need to know exactly how your audience uses social media. What do they enjoy interacting with? What times are they most likely on? What have they purchased in the past?
These are all important questions for you to consider before getting started.
2. Get your ad types right
Do you know your carousels from your single images, your headlines from your videos?
Every type of ad has its place – we can help you create the right mix of ads for your audience to ensure that you’ve got complete coverage.
3. Lay out your strategy
What’s your end goal?
Social ads can have all sorts of fantastic benefits, from lead warming to outright sales. We’ll help you to formulate your strategy, keeping it in mind at all times to ensure that your ads are working as intended.
4. Iron out your message
It’s easy to throw heaps of money at your social ads and just expect them to work.
Unfortunately, that’s not the case. You’ll need a well formulated message that touches on your prospects’ pain points. Our copywriters will work to iron out your message, making sure that it rings true at every point.
5. Social channels we recommend
This varies a great deal depending on your business and audience.
Your social ads should always be placed exactly where your audience are. Generally, we recommend LinkedIn, Facebook, TikTok, Instagram and YouTube, among others, eliminating poor fits and ensuring you’re always operating in the right space.