401% increase in website traffic

Building a new home for
temporary building specialists.

0 %

increase in email campaign leads

0 %

reduction in cost per enquiry (£235 saved per enquiry)

0 %

reduction in PPC cost per click (£11.05 saved per click)

0 %

increase in PPC impressions

Lauralu are the best in the business when it comes to temporary and semi-permanent buildings.


They needed a marketing strategy that could keep up with their ambitious plans.

The problem

“We had ambitious sales targets for 2023 after seeing a dip in 2022. We needed a marketing partner who could support aggressive growth, especially in the UK.”


Lauralu had partnered with an agency before, but noted that little progress was being made, and they seemed to become complacent.

The UK is a huge growth market for temporary and semi-permanent structures, yet Lauralu weren’t drawing in the leads they needed.

Lauralu’s conversion rate is high because they’re the best in the business, meaning they just needed to arrange that crucial initial meeting.

Our job was to put their sales team in front of the right people at the right time, so we put a plan together to ensure this happens consistently.

What we did

The whole shebang.

There were clear gaps that needed to be filled, ones that the previous marketing agency had failed to address over the years. 

In order to fill them, our new marketing strategy included:

  • A brand-new website, optimised for better SEO and a streamlined user experience
  • A complete content strategy, including SEO-optimised blogs and case studies to drive site traffic and improve conversion
  • Email marketing campaigns, segmented by industry data (education, sports, industrial, waste, etc.)
  • A streamlined PPC account, where we helped dramatically improve lead quality and cost per click
  • A tailored social media strategy that’s helped dramatically boost both engagement and following
  • A full redesign of their suite of collateral – sales presentations, brochures, guides, email signature, business cards and more, helping to ensure consistent branding across the business

All of this culminated in significantly more website traffic, dramatically reduced marketing costs, and far more new opportunities. 

Despite having only worked with Lauralu for 6 months at the time of writing, we’ve already seen a substantial increase in the volume and quality of leads generated, and we’re not stopping there!

See the Lauralu website for yourself.

Lauralu’s new website combines SEO best practices, optimised design and conversion-focused copy into one lead-generative machine. 

AND it recently won a Web Excellence Award!

Click here to visit the website and see for yourself.

Lauralu - Catalyst Marketing Agency
Lauralu - Catalyst Marketing Agency
Lauralu - Catalyst Marketing Agency

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Working with the Catalyst team has been a breath of fresh air. Easy to work with, work delivered on time, and we’re seeing the results beyond what we expected. Exactly what we wanted, looking forward to seeing what we can do in the future with the team by our side!
Lauralu UK - Tony Farley

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