Blogs & Insights

Stay up to date with digital marketing insights, top tips and much more.

How Are AI Search Engines Affecting SEO Marketing?

How Are AI Search Engines Affecting SEO Marketing?

Ways that AI is changing SEO (search engine optimisation) marketing, touching on AI search engines and how they’ve changed the game overnight. 
5 Key Reasons to Partner with Catalyst in 2026

5 Key Reasons to Partner with Catalyst in 2026

Looking to grow your business in 2026? You’re in the right place. Discover how and why partnering with Catalyst can help you reach your goals, faster.
AI Marketing in the UK – How SMEs are Using AI-Powered Agencies

AI Marketing in the UK – How SMEs are Using AI-Powered Agencies

How UK SMEs are using AI-powered marketing agencies to improve campaign conversion and cut marketing costs.
Surviving Starmer – How UK SMEs Can Grow Despite Govt Legislation

Surviving Starmer – How UK SMEs Can Grow Despite Govt Legislation

Discover how UK SMEs can thrive despite Starmer’s policies. Cut costs, boost ROI and grow smarter with commercially focused outsourced marketing.
Lead Quality vs Quantity – Get Leads that Actually Drive Growth

Lead Quality vs Quantity – Get Leads that Actually Drive Growth

High quality leads are always better than high quantity leads. You rarely get both. Here’s how you can get leads that actually drive business growth.
McKinsey’s “Attention Equation” – Why Winning Eyeballs Isn’t Enough Anymore

McKinsey’s “Attention Equation” – Why Winning Eyeballs Isn’t Enough Anymore

McKinsey’s latest research, The Attention Equation, shines a much-needed light on modern marketing and what needs to change. We’ve broken it down here.
Top Five Benefits of Partnering With a Digital PR Agency

Top Five Benefits of Partnering With a Digital PR Agency

Where your website is concerned, all roads lead to Rome - or at least they should do, if your domain authority (DA) is in a good place.
How to Leverage AI to Boost Marketing Efficiency (With Examples)

How to Leverage AI to Boost Marketing Efficiency (With Examples)

Learn how you can use AI tools to boost your marketing efficiency, driving more leads and cutting down on wasted time.
How Outsourcing Marketing Eases National Insurance Pressures for SMEs

How Outsourcing Marketing Eases National Insurance Pressures for SMEs

National Insurance contributions are going up to 15% for employers. Here’s how SMEs can alleviate pressure by outsourcing marketing.
Be Prepared – Why Crisis Management Should be Part of Your DNA

Be Prepared – Why Crisis Management Should be Part of Your DNA

A crisis can have a catastrophic impact upon your business, your bottom line, your people and your reputation. It could absolutely ruin you. However, not all’s lost if you are prepared for every and any eventuality, have a crisis management team (CMT) appointed, and have a digital PR agency ready to advise and act on your behalf. 
Why Digital PR Should be the Focus in Building Domain Authority (DA)

Why Digital PR Should be the Focus in Building Domain Authority (DA)

Where your website is concerned, all roads lead to Rome - or at least they should do, if your domain authority (DA) is in a good place.
The Future of PPC in AI Search Engines (ChatGPT PPC)

The Future of PPC in AI Search Engines (ChatGPT PPC)

How will PPC function in an AI search engine world? In this blog, we explore the challenges & opportunities PPC advertisers are facing.