Blogs & Insights

Stay up to date with digital marketing insights, top tips and much more.

Be Prepared – Why Crisis Management Should be Part of Your DNA

Be Prepared – Why Crisis Management Should be Part of Your DNA

A crisis can have a catastrophic impact upon your business, your bottom line, your people and your reputation. It could absolutely ruin you. However, not all’s lost if you are prepared for every and any eventuality, have a crisis management team (CMT) appointed, and have a digital PR agency ready to advise and act on your behalf. 
Why Digital PR Should be the Focus in Building Domain Authority (DA)

Why Digital PR Should be the Focus in Building Domain Authority (DA)

Where your website is concerned, all roads lead to Rome - or at least they should do, if your domain authority (DA) is in a good place.
The Future of PPC in AI Search Engines (ChatGPT PPC)

The Future of PPC in AI Search Engines (ChatGPT PPC)

How will PPC function in an AI search engine world? In this blog, we explore the challenges & opportunities PPC advertisers are facing.
Managing Reputation with Facilities Management as the Corporate Concierge

Managing Reputation with Facilities Management as the Corporate Concierge

A facilities manager will wear many hats, but they are not a Jack of all trades, master of none. As the conduit for harmony and security, change management, and often the concierge of many, facilities managers can be the catalyst to maintaining and enhancing corporate reputation.
Exit Planning and the Unquestionable Value of Reputation

Exit Planning and the Unquestionable Value of Reputation

If you're preparing to sell your business, the chances are you’ve pretty much done everything right to get to this point. The thing with reputation, is that it can’t be totted up in the bottom right hand corner by accountants, like the rest of your business. But it can mean the difference between a quick exit, or a drawn out one, and drawn out exits tend to come with a reduced fee.
When Should You Update or Invest in a New Website?

When Should You Update or Invest in a New Website?

It can be hard to know when to update to a new website. In this blog, we’ll run through the 5 signs to look out for that let you know when’s the right time.
How to Boost Online Presence Through Digital PR

How to Boost Online Presence Through Digital PR

Digital PR is becoming increasingly critical to wider marketing strategy. Having a robust, and visible online presence is no longer optional, it's essential for any business looking to build credibility to effectively reach and interact with their target audiences, and ultimately, to nurture them through the sales funnel.
Social Media Marketing is Changing Forever – Here’s How…

Social Media Marketing is Changing Forever – Here’s How…

Discover how social media marketing is transforming, and how it’s offering SMEs new opportunities to engage audiences & drive growth.
5 Key Reasons to Partner with Catalyst in 2025

5 Key Reasons to Partner with Catalyst in 2025

Why should you partner with Catalyst Marketing Agency? Here are 5 key reasons why Catalyst clients love working with us.
Examining the difference between traditional PR and digital PR

Examining the difference between traditional PR and digital PR

Traditional or digital, PR is, and always will be, the same thing – the shaping and sharing of information to advise ‘publics’, to raise awareness or reputation, or to influence perceptions and behaviours. It’s so much more than its format, no matter if it ends up on a printed page, or a screen.
The UK’s Top Searches in 2024 – Google Reveals All

The UK’s Top Searches in 2024 – Google Reveals All

What things were we searching for in the UK in 2024? Google reveals the top searches of 2024 here.
Why B2B Podcasts Should be in Your Content Marketing Strategy

Why B2B Podcasts Should be in Your Content Marketing Strategy

B2B podcasts are a key part of any marketer’s kit. If you’re not podcasting, you’re missing out. Here’s how you can make killer podcasts that convert.