60 Seconds

The traditional way of thinking is that B2B marketing should diverse heavily from that of B2C

Manufacturers need to diversify, adjust and add value to the ‘widgets’ they sell. Servitisation is the key and personalisation might be the logical first step in that process.

Being where your audience is, is one of the biggest challenges for marketeers. YouTube pushes traditional marketing platforms out of their leading positions.

Without understanding what motivates, challenges and satisfies your audience, you can’t get the most out of your marketing efforts.

Celebrity endorsements have been generating great results in terms of marketing campaigns and brand communications. However, everything has changed.

Using someone’s first name in email marketing is something most marketers do these days. However true personalisation goes a lot further.

Influencer Marketing is extremely powerful word-of-mouth. The internet is open to everyone, and makes it possible for people to attract thousands of followers

The latest Lithium Technologies report shows that online reviews still have a significant influence on the decision-making process of consumers

Over the coming months, Twitter will be excluding media attachments and @names in reply to Tweets from the 140 character limit, along with other small changes.

A marketing automation platform can make your marketing efforts a lot more efficient

Caveat emptor, (let the buyer beware) is good advice, especially when choosing a marketing automation platform.

Marketing now operates in a complex, 360 degree, always-on environment. The customer is in charge and the world is connected.

My team is motivated and often putting in the extra hours to get ahead and stay ahead of our competition

See how Hubspot’s new sales automation updates can improve your sales team’s productivity.

Many people nowadays are used to shopping online, it’s the way shopping is going, however, there’s nothing more frustrating than struggling to purchase the item

If you are going to invest in a Marketing Automation platform such as HubSpot, it really does make sense to get best use from it.

Yes, mobile devices make it harder to find the right work-life balance, but is banning after-hours email, the answer to this issue?

This article shows how financial technology brands are shaking up what has been a stuffy and inaccessible industr

Sometimes Google announces an update and for me the champagne is still in the fridge. However this latest move looks to be very different.

The difficulties of persuading prospects from a technical and more traditional background that Inbound Marketing is for them.

Is your company running OOH (out-of-home) campaigns?

Working for larger organisations poses a challenge in getting content churned out at the speed of digital.

A simple, straightforward message that Inbound forks for all sizes of organisations

It’s good to see an article advocating the use of Inbound Marketing for startups. In this article Shivankit Arora nails it with some great stats and advice.