Lead Gen

What are the pros and cons of using AI tools in marketing? We’ll run through everything you need to know about AI in marketing in this blog.

Nobody wants to waste time, and vanity metrics are the ultimate time waster. Learn what vanity metrics in marketing are, and how to avoid them.

Should you handle your marketing internally, or do you need a digital marketing partner? In this blog we’ll compare and contrast DIY marketing with an agency.

When it comes to marketing, the cost of doing nothing significantly outweighs the cost of investing in marketing.

Our top five tips for optimising your PPC campaigns – learn what you need to do to generate an ROI from your PPC today.

Have you optimised your website to be the best it can be? Make these amends and additions to ensure you’re getting the most from your site.

Businesses face challenges every day. Acknowledging that isn’t admitting a weakness or embracing defeat, it’s simply the awareness of fact. Every business has its challenges, from Apple and Sony, through to the kid and his lemonade stand down the road. The one common challenge amongst them all? New business.

Traditional lead generation serves many businesses well. But is an old-school sales and lead generation strategy really enough to achieve serious growth?

We take a look at the 8 Marketing Agency stats from the past few years that could really blow your mind.

“Call me in a few months” is one of the common sales objections in the world. Many, however, handle it so badly, they fail to capitalise. So what should you say and do when someone pushes you back? This article discusses exactly how to handle the sales objection: “Call me back”.