Lead Generation

What is the difference between a marketing qualified lead and a sales qualified lead? Both vital to your business, learn more about MQLs and SQLs.

In this blog, learn our top 6 tips to getting better results out of Google PPC Ads. Improve your PPC profits to 700% & drive more traffic than ever.

Calls to action (CTAs) are essential when looking at conversion rate optimisation on your website. Here’s everything you need to know about CTA usage.

Kick start your calendar year with these 7 great marketing ideas. Hit the ground running and smash your growth goals.

Q1 – the most important time in the business calendar. Here’s why what you do in January is critical to smashing the rest of your year.

Want to know the secret to an amazing Q1? In this short blog we cover the steps you need to take to ensure you drive more Q1 leads than ever before.

What are the pros and cons of using AI tools in marketing? We’ll run through everything you need to know about AI in marketing in this blog.

Nobody wants to waste time, and vanity metrics are the ultimate time waster. Learn what vanity metrics in marketing are, and how to avoid them.

Should you handle your marketing internally, or do you need a digital marketing partner? In this blog we’ll compare and contrast DIY marketing with an agency.

Do you know what the key ingredient to success on LinkedIn is?

Great engagement. Click to find out how.

Peter Drucker once said, “Culture eats strategy for breakfast”. We decided to sit Paul & Sarah down to discuss the importance of culture, how they’ve built the culture at Catalyst, and why it’s so important to develop your employer brand.

To agency, or not to agency, that is the question. 
A question as old as time. When considering what to do, you have three option. We review those options in our latest blog.

Only 3% of your target audience are ready to buy at any one time. This means that a whopping 97% of your audience just aren’t quite there yet. So, we ignore them and focus on the 3%, right? No!

Both SEO and PPC focus on getting to the top of SERPs (search engine results pages), but they do it in different ways – the Tortoise and the Hare. 

Looking to generate more leads for your B2C business? Check out the 11 best ways to drive more leads to your business and make more sales.

When it comes to marketing, the cost of doing nothing significantly outweighs the cost of investing in marketing.

Learn about featured snippets, and our top 9 tips on how you can get snippets ranking for your business’ website.

Our top five tips for optimising your PPC campaigns – learn what you need to do to generate an ROI from your PPC today.

Have you optimised your website to be the best it can be? Make these amends and additions to ensure you’re getting the most from your site.

Want to know the secret to an amazing Q1? In this short blog we cover the steps you need to take to ensure you drive more Q1 leads than ever before.

To succeed in business, it is essential that you have a clear understanding of your target market.

Successfully generating sales leads is all about connecting with customers in an authentic way, putting yourself in front of customers precisely when they are looking for your service. Here are 12 different ways that you can connect with your customers in a genuine way without cold calling.

What is the difference between a marketing agency and a lead generation agency? Read more to make an informed decision on what’s right for your business.

Looking to grow your finance business? A tailored marketing strategy is the way forward! Find out how to create a killer strategy and drive warm leads.