Author: Erin

Peter Drucker once said, “Culture eats strategy for breakfast”. We decided to sit Paul & Sarah down to discuss the importance of culture, how they’ve built the culture at Catalyst, and why it’s so important to develop your employer brand.

To agency, or not to agency, that is the question. 
A question as old as time. When considering what to do, you have three option. We review those options in our latest blog.

Only 3% of your target audience are ready to buy at any one time. This means that a whopping 97% of your audience just aren’t quite there yet. So, we ignore them and focus on the 3%, right? No!

Both SEO and PPC focus on getting to the top of SERPs (search engine results pages), but they do it in different ways – the Tortoise and the Hare. 

What does it really take to become an incredible content creator? In this ultimate guide to content creation in 2023 you’ll learn exactly what is needed to create exceptional content for your audience. 

Marketers go where their audience is, and most people today are active on social media in some way, shape or form. Read about our simple tips for excelling on social media.