Strategy

Looking to improve your website’s conversion rate? This is the blog for you! Let’s talk about what A/B testing is and why it’s so important.

Kick start your calendar year with these 7 great marketing ideas. Hit the ground running and smash your growth goals.

Want to know the secret to an amazing Q1? In this short blog we cover the steps you need to take to ensure you drive more Q1 leads than ever before.

What are the pros and cons of using AI tools in marketing? We’ll run through everything you need to know about AI in marketing in this blog.

Nobody wants to waste time, and vanity metrics are the ultimate time waster. Learn what vanity metrics in marketing are, and how to avoid them.

Should you handle your marketing internally, or do you need a digital marketing partner? In this blog we’ll compare and contrast DIY marketing with an agency.

Do you know what the key ingredient to success on LinkedIn is?

Great engagement. Click to find out how.

Peter Drucker once said, “Culture eats strategy for breakfast”. We decided to sit Paul & Sarah down to discuss the importance of culture, how they’ve built the culture at Catalyst, and why it’s so important to develop your employer brand.

To agency, or not to agency, that is the question. 
A question as old as time. When considering what to do, you have three option. We review those options in our latest blog.

Only 3% of your target audience are ready to buy at any one time. This means that a whopping 97% of your audience just aren’t quite there yet. So, we ignore them and focus on the 3%, right? No!

Both SEO and PPC focus on getting to the top of SERPs (search engine results pages), but they do it in different ways – the Tortoise and the Hare. 

Looking to generate more leads for your B2C business? Check out the 11 best ways to drive more leads to your business and make more sales.

HubSpot is a fantastic platform, it’s a perfect fit for any business looking to survive and grow. Here are 6 key reasons why it’s right for your business.

Learn about featured snippets, and our top 9 tips on how you can get snippets ranking for your business’ website.

Brand awareness is a superb way to boost your business growth. Find out how you can do it by reading this blog.

Worried about the coming recession? Read this blog and learn exactly what you need to do to capitalise on a recession and avoid stagnation.

Struggling to make your finance business stand out from the crowd? Read more to learn exactly how you can cut through the noise in this blog.

Looking to grow your finance business? A tailored marketing strategy is the way forward! Find out how to create a killer strategy and drive warm leads.

Lead generation and marketing strategies – we all need ‘em. Find out how we create bespoke, comprehensive lead generative marketing strategies in this article.

Choosing a marketing agency is a big decision. What should you look for to separate the good from the bad and the ugly?

Well 2020 wasn’t great, so lets make sure 2021 is. Here’s what you need to do to keep your business growing.

When sales and marketing align targeting and messaging get better, conversion rates improve and revenue increases. Everyone benefits!

There’s a lot of noise right now, especially within marketing. We see new trends and fads that you must try daily for no other reason than the influencer says everyone else is. The one thing that isn’t a fad and has been a constant success for over 80 years is the basics of marketing. Don’t forget it.

It seems like an eternity ago that lockdown began and nobody could have foreseen how the year was going to pan out. But now’s the time to prepare and get ready to kick-start your business in what is now known as “normality”.