One of the biggest topics of our meetings with new and potential customers is (unsurprisingly) lead generation.

When leads aren’t being closed, fingers start to get pointed - and things can start to get pretty ugly.

What’s your business' lead conversion rate?

Before we start, I'd just like to clarify that this isn't another one of those wanky "cold calling is dead" articles people with no real business experience write. Cold calling works - that's a..

"Show me the money!"

When growing your business and thinking about your business strategy, common sense tells you to ramp up the marketing. But if that’s the way you’re thinking, you may want to hold your horses,..

While saying the word ‘Smarketing’ out loud is something we believe should be made illegal, we’re prepared to embarrass ourselves and shout it from the rooftops if it helps businesses understand..

To outsource or not to outsource: that is the question every business asks themselves at some point along the way.

We all want warm leads - and lots of them. While it may often seem a good idea to case your net far and wide as you can, it can also make great sense to incorporate the Moby Dick approach: going..

The relationship you have with your marketing agency might be solid. They may seem to know their stuff. They might even appear to be doing all the right sort of things and be prepared to give you..

Most machines function thanks to algorithms, which are mathematical instructions written by clever scientisty people telling the computer what to do. AI machines, however, can write their own..

It’s no secret that every salesperson has a longing for more leads. After all, that’s the only way a business grows. But how can you use your team’s marketing and sales skills to get more leads..

One of our very own, Alice Jackson, is climbing the tallest freestanding mountain in the world. For all of you non-hiking nerds, I’m talking about the 5895m high Mt Kilimanjaro in Tanzania. Or as..

"It seemed like such a great idea when it was first floated. How did it get to this? How did we not foresee that our campaign to celebrate President Trump’s UK visit could’ve proved such a..

Catalyst in the press: Birmingham-based digital marketing agency Catalyst has more than trebled its client base following a management takeover by two industry heavyweights earlier this year.

Admit it: you love to be loved. In an age where marketing effectiveness is associated with page views and social media likes, it’s no surprise businesses thrive off vanity metrics. But effective..

Take a look at the riddle below:

Search for ‘marketing agency’ on Google and you will find 293m results. From back bedroom outfits to global players, the marketing industry is worth billions.

Yet, traditional marketing is dying...

Any tangible outcome that comes from a strategy based on the head or the heart is pure luck, not good judgment.

When it comes to decisions around marketing, many agencies and professionals fall..

The new GDPR regulations come into play on 25th May 2018. And if you’re part of the financial services industry, you're aware of the hype around what this means for managing data and protecting..

A potent partnership of marketing in the Midlands have teamed up again to bring a range of services squarely focused on helping businesses to grow.

Consent is perhaps one of the most important aspects of GDPR, and marketers will need to pay close attention to this. Going forward, new changes in regulations will have businesses changing the..

GDPR - What is it?  

The General Data Protection Regulation is a regulation that impacts all forms of direct and digital marketing that uses personal data relating to EU citizens. The UK currently..

We’ve all heard of the left brain vs. right brain debate. Psychologists and personality theorists have long discussed the divide in brain function with the logical, fact-focussed, analytical ‘left..

We’ve all seen it, you go onto Instagram and there will be a celebrity you follow sat drinking Bootea telling you this is how they stay in shape. The times are changing, we now live in an age..

So you’ve probably seen my posts about Account Based Marketing (ABM), but do you know what it is and how it works? Don’t worry, I’ve got it covered.