The Value of Brand Simplicity in 2017

With the recent release of the 2017 Global Brand Simplicity Index, the cost of complexity is apparent now, more than ever. With 64% of consumers being willing to fork out more for simpler experiences, this year's Global Simplicity Index shows that simplicity pays.

Topics: 3 Minute Read

Trigger Happy

In previous posts I’ve talked about consumer behaviour, psychology and marketing models such as the Fogg Behaviour Model. Why? Because I’m always reading and learning, as knowledge is power and one of the key fundamentals for any marketer should be rationale. Any good modern marketer should not only be knowledgeable but also have the rationale for any marketing methods or techniques they are implementing and this post is no different.

Topics: Marketing Psychology

We’re Searching For A Senior Account Manager / Account Director

We're looking to further strengthen our account management team with a confident Senior Account Manager, tasked with developing and nurturing client relationships through exceptional pro-active customer service.

Topics: Catalyst 60 Second Read

Clean living is not just a fad and brands are taking note

Clean living is not just a fad that we can all expect to see and hear as part of the predictable new year resolutions. Hitwise Data-Day Britain has reported the following key findings:

Topics: Thought Leadership

Looking to Improve your web conversions? Try the 'LIFT' model

So what is it? Well, the 'LIFT' model is a conversion optimised framework created by Chris Goward. This model allows you to test various methods of improving conversion on your website, which in return will make it easier to get into the mind of your website visitors, allowing you to evaluate key factors.

Topics: Data-Driven Marketing

Football and Statistics: The Exemplary Rise of the Business of Data

Our exposure to data is changing the way we think about marketing, and drawing comparisons with the current state of football doesn't seem as odd as it sounds.

You have probably heard of Opta. If not because of the brilliant @OptaJoe, but because you religiously watch Sky Sports on a daily basis with a cup of tea laughing at Paul Merson attempting to be a pundit.

Case in point. 

Topics: Data-Driven Marketing

Data​: Do you know what you're looking for?

Data is important and it allows us to evaluate. But, do you know what you're looking for? Like with any tool you need to know how to use it correctly.

So what am I saying? What does your market instinct tell you? Test your gut feeling when it comes to data. For example, if you have a better conversion rate on a specific landing page design to others, test it, if you sell more products on a Sunday, test it in the data.

Topics: Data-Driven Marketing Inbound Marketing

The Fogg Behaviour Model: Increase Conversion Rate

The objective of every marketer is to influence consumer behaviour, and with the digital world we live in it should come as no surprise as to how key this is when it comes to developing websites and landing pages. 

Topics: Video

Marketing and Sales don't get on... or do they?

Despite the fact that 80% of businesses recognise the benefits of greater alignment between
sales and marketing, most (60%) aren’t unifying their divisions. (Randstad, 2015)

Topics: Inbound Marketing

The New Shopping Mission: 'Food-To-Go' Market

The concept of ‘lunch’ has changed rapidly in recent years; a humble made sandwich, bag of crisps and can of pop is being challenged thanks to a shift in consumer lifestyle, influenced by innovations in the food and drink industry. 

Topics: Thought Leadership 3 Minute Read Food

Why You Need To Measure Cost Per Acquisition

As consumers become increasingly savvy and less receptive to unsolicited marketing, it is becoming harder to extract full value from marketing campaigns.
Add to that, the fact that  90% of global marketers are not trained to calculate Return On Marketing Investment (ROMI), and 80% struggle to properly demonstrate the business effectiveness of their spending, campaigns and activities1.
Topics: Data-Driven Marketing

4 Pointers to Gather Valuable Marketing Insights

Knowing your market and audience should be top of the list for marketers. Market research will tell you where to go and how to get there. You may think that you know your audience inside out already, however, it is always good to keep yourself up-to-date as consumer trends and behaviours are constantly evolving. Quite often marketers are surprised to learn what their target audiences really think of their brand. 

Topics: Data-Driven Marketing

How to Turn Key Insights into Successful Marketing Campaigns

Delivery of marketing campaigns is as important as their foundation. As David Ogilvy, 'The Father of Advertising' once said:

Information is power, but it has no use if it's not implemented and presented well. So, how can you turn insights into actionable assets and marketing campaigns?

Topics: Data-Driven Marketing

How to incorporate the Christmas Spirit into B2B marketing

We're in the middle of the festive season and the B2C sector knows how to utilise Christmas to the fullest. But how about B2B? Let's see how B2B marketing strategies can get into the Christmas spirit.

Topics: 60 Second Read

Manufacturing Tech Trends That Will Dominate in 2017

In the manufacturing industry things are constantly changing, so it’s important to be aware of new trends, especially in the post-Brexit confusion. We have listed the top 5 manufacturing technology trends for you, that we believe will deliver genuine value in your industry next year.

Topics: Manufacturing