Strategic Marketing Blog | Catalyst

25th
Feb

Why is Conversion Rate Optimisation (CRO) important

Conversion Rate Optimisation is important for every single business including B2B, B2C and e-commerce. Here we discuss why you must focus on implementing CRO.

FREE RESOURCES

Our free resources cover some of the most important topics in marketing, as well as some of the sectors we work with.

19th
Feb

ACCOUNT DIRECTOR - Join The Team

03rd
Feb

Catalyst is now officially a Platinum HubSpot Partner

22nd
Jan

Building Pipeline in 2021

27th
Nov

Marketing Growth Fund Announcement

18th
Nov

The worst marketing campaigns of 2020

12th
Nov

Did you forget about Brexit?

04th
Nov

Snapshot of HubSpot's Inbound 2020

27th
Oct

Why work with a B2B sales and marketing agency?

23rd
Sep

4 signs you're choosing the right marketing agency/partner

16th
Sep

4 steps to choosing the right CMS for your business

09th
Sep

The state of email marketing in 2020: Some stats you need to know

10th
Aug

We Are Catalyst - Our latest service update

15th
Jul

Here's how to align your sales and marketing teams...

08th
Jul

Read this to see why you should align your sales and marketing teams…

25th
Jun

Why you need to go back to the marketing basics to get sh*t done.

03rd
Jun

9 Ways to Get Your Business Ready for Post-Lockdown

14th
May

The 6 Reasons HubSpot Is Right For You And Your Business

17th
Apr

Reflecting And Learning With The Lion King

26th
Mar

It Is What It Is

20th
Mar

How To Make The Most Of Your Time In 6 Steps

17th
Mar

What should we do? This is unprecedented!

04th
Mar

What To Include In Your 2020 B2B & B2C Marketing Plan

04th
Mar

Catalyst Is A Top UK B2B & B2C Marketing Agency

26th
Feb

The Latest Hubspot Enterprise Updates You Need to Know

20th
Feb

4 Common Mistakes Businesses Make

19th
Feb

Here's 5 Things You Need For Your 2020 B2B & B2C Marketing Plan

13th
Feb

The Important Difference Between Marketing Strategy and Marketing Tactics

06th
Feb

The 20 best marketing tools to use for 2020

30th
Jan

4 Ways A Marketing Agency Can Benefit Your Internal Team

30th
Jan

Chloë Taylor Joins Catalyst

14th
Jan

Warning: Your Website Won't Generate Leads Without These 8 Features

05th
Dec

Uncertainty = opportunity

27th
Nov

Do it in December

20th
Nov

How Marketing Automation Can Help Drive More Leads and Deals

16th
Oct

The 5 Most Powerful Google Chrome Plugins for Marketers in 2019

15th
Oct

The cost of doing nothing

10th
Oct

5 ways to avoid getting burnt by your marketing agency (again)

18th
Sep

The State of Email Marketing in 2019: 7 Stats You Need to Know

05th
Sep

Everything You Need to Know About Digital Marketing Strategy

22nd
Aug

Your Traditional Lead Generation Strategy Isn’t Enough. Here’s Why.

05th
Aug

8 Stats About Marketing Services that Will Blow Your Mind

01st
Aug

We've Moved Our Birmingham-based Marketing Agency to The Assay Studios

29th
Jul

Gary Vaynerchuk's Top 6 Tips on Digital Marketing Services

22nd
Jul

7 Red Flags to Look For When Hiring a Marketing Agency

09th
Jul

The Importance of Front-of-mind Awareness (and How You Can Achieve it)

04th
Jul

The Science of Choice and Pricing: How to Make Prospects Choose You

28th
Jun

4 Old-school Lead Generation Techniques That Still Work Today

07th
Jun

3 Factors Influencing Business Growth and Development

05th
Jun

7 Steps to a Successful Website Redesign

30th
May

Social Media for SMEs: a Simple Guide

28th
May

Where Did All the Leads Go?: The Top Reasons You're Not Generating Leads

21st
May

The Ikea Effect: What is it and How Can You Use It in Your Business Strategy?

15th
May

3 Marketing Automation Strategies for Sustaining Success

27th
Apr

The Worst Marketing Campaigns of 2019. So far…

23rd
Apr

Must-have Tools for Sales and Marketing in 2019

12th
Apr

6 Words and Phrases to Avoid at All Costs in Sales and Marketing

04th
Apr

8 Words and Phrases for Sales and Marketing Success

28th
Mar

Catch Them All: 7 B2B Lead Generation Strategies to Rev Up Your Sales

22nd
Mar

5 Tiny Hacks to Give You HUGE Conversion Rates Today

13th
Mar

Sales Objections: The Perfect Response to "Call me in a few months"

05th
Mar

We've Been Named Amongst The Top HubSpot Agencies in the UK

25th
Feb

Why Everything You Know About Sales and Marketing is Wrong

06th
Feb

4 Major Shifts in the B2B Sales Process & Buying Behaviour

25th
Jan

10 Insanely-Effective B2B Marketing Automation Campaigns

10th
Jan

What is Marketing Automation and Why Should You Care?

03rd
Jan

B2B vs B2C Marketing: What's the Difference in Marketing to the Business Market?

19th
Dec

One little-known reason your Google Ads are LOSING you leads

12th
Dec

The Impact of Brexit on SMEs

10th
Dec

A Simple 4 Step-Content Marketing Plan Template

28th
Nov

Which HubSpot Subscription Do I Need?

20th
Nov

6 Simple Ways to Improve Your Position and Authority on Google

13th
Nov

How to Allocate Budget for Digital Marketing (UPDATED)

01st
Nov

The Minimalist Guide to Google Analytics

25th
Oct

Is HubSpot Actually Worth Your Time and Money?

22nd
Oct

The Problem with Hubspot (by a HubSpot Partner Agency)

15th
Oct

3 Guaranteed Ways to Get Sales and Marketing On the same page

03rd
Oct

The #1 Reason You're Not Closing The Deal

26th
Sep

How to Generate Leads that You Can Actually Close

24th
Sep

Why You Should NEVER Have to Make Another Cold Call

04th
Sep

6 Bulletproof Tips for Seeing a Serious Return on Your Marketing Investment

21st
Aug

Think you want marketing? You're wrong. Here's why.

15th
Aug

The Complete Guide to Unifying Your Sales and Marketing Efforts

14th
Aug

When You Should (and Shouldn't) Outsource Marketing

02nd
Aug

4 Account Based Marketing Activities You Should Start Doing Right Now

25th
Jul

The (REAL) Reason Your Marketing Agency is Underdelivering

23rd
Jul

How to Make Marketing Work for Sales

17th
Jul

Difference Between a Marketing Qualified Lead and Sales Qualified Lead

14th
Jul

7 Marketing Emails That Will Put Yours to Shame

03rd
Jul

The 4 Worst Marketing Campaigns of 2018

28th
Jun

Catalyst client base up 250% since January

27th
Jun

What is Effective Marketing and How Can You Achieve it?

08th
May

Your Content Has a Gender (Yes, Really). Here's Why.

07th
Apr

The Great Marketing Hoax

07th
Apr

Why You Should Never Follow Your Head OR Your Heart in Decision Making

09th
Feb

Will someone please make me feel positive about GDPR?

15th
Jan

This Marketing Agency is Under New Management...

01st
Sep

GDPR: What Marketers Need to Know about consent

10th
Aug

GDPR & HubSpot - What it Means to you and what you need to do next

06th
Jun

Marketing Evolution: Account Based Marketing

23rd
May

Is It All A Myth? Left Brain vs. Right Brain Marketing

09th
May

How 'Social Influencers' are changing the marketing game.

03rd
May

Account Based Marketing: Let Me Tell You How It Is

10th
Mar

We’re Searching For A Senior Account Manager / Account Director

03rd
Feb

Football and Statistics: The Exemplary Rise of the Business of Data

31st
Jan

Data: Do you know what you're looking for?

23rd
Jan

Marketing and Sales don't get on... or do they?

17th
Jan

Why You Need To Measure Cost Per Acquisition

12th
Jan

4 Pointers to Gather Valuable Marketing Insights

21st
Dec

How to incorporate the Christmas Spirit into B2B marketing

15th
Dec

Manufacturing Tech Trends That Will Dominate in 2017

13th
Dec

2017 Marketing Trends

08th
Dec

The Further Rise of Digital

06th
Dec

The Truth About Marketing Budgets Post-Brexit

01st
Dec

Post-Brexit Marketing: Budgets, Trends & Actions For 2017

16th
Nov

HubSpot Growth Stack - What is it anyway?

10th
Nov

2017 Digital Marketing Trends for B2B

01st
Nov

The Brands That Are Dominating the Healthy Food-on-the-Go Sector

27th
Oct

Merry Marketing: How an Integrated Christmas Email Campaign Can Drive Growth

25th
Oct

Email Marketing: Getting your automation sorted with the right tactics

20th
Oct

Team Catalyst take on the Great Birmingham Run, again!

18th
Oct

The DNA of Data: 5 Benefits of a Mature Data-Driven Marketing Strategy

12th
Oct

The 3 Things to Consider When Marketing To High Net Worth Individuals

04th
Oct

Exactly What Is Growth Marketing & Why Is It More Sustainable?

29th
Sep

Google Update: Penguin 4.0 & What It Means for Marketers

27th
Sep

How Manufacturing Marketers Can Capitalise on Recent Growth Following Brexit

23rd
Sep

Key Insights from HubSpot's State of Inbound 2016 Report

20th
Sep

Content Marketing & Manufacturing: The Facts You Need to Know

15th
Sep

Catalyst's Remembrance Run for Joy

14th
Sep

Using Big Data to Drive Bigger Profits: What Every Marketer Should Know

08th
Sep

Why Programmatic Advertising Is the Future of Video Content Marketing

07th
Sep

Embracing Technology: 4 Trends for Manufacturing Marketers That Will Drive Growth

30th
Aug

Business Inspiration for Health Food Startups in Birmingham

25th
Aug

How Data-Driven Marketing Is Powering Up The Sports Nutrition Market

23rd
Aug

Catalyst Take Growth Marketing Services to The Big Smoke

16th
Aug

A Manufacturer’s Guide to Email Marketing: Back to Basics

11th
Aug

Rio 2016, Doping & Sports Nutrition Trends for Marketers

10th
Aug

How Birmingham Manufacturers Can Continue To Outperform & Grow

04th
Aug

Why We Love the Jewellery Quarter (And You Should Too!)

04th
Aug

Thinking is Key for Insight-Driven Marketing

02nd
Aug

Why Pokémon Go Is a Magnet for Marketing

29th
Jul

Brexit & Marketing Budgets: What Does It All Mean?

27th
Jul

Account Based Marketing: A Beginner's Guide [SlideShare]

26th
Jul

Will Facebook's new algorithms affect your business?

22nd
Jul

4 Ways to Improve the Quality of Your Google Adwords Score

20th
Jul

Get celebrity status on Twitter

19th
Jul

How Great Website User Experience Will Help To Increase Conversion Rates

14th
Jul

Launch Pad - Marketing For Startups

12th
Jul

Digital Expansion & The Rise In Marketing Agency Collaboration

12th
Jul

Data insight is key for modern marketing

11th
Jul

Bad marketing: one of the main reasons why startups fail

07th
Jul

It's All About The Gains: Sports Nutrition Marketing

07th
Jul

Snapchat's New Feature "Memories"

06th
Jul

Inbound & Industry 4.0: The Perfect Recipe for Manufacturing Marketers

01st
Jul

44 B2B Marketing Facts & Trends You Need to Know in 2016

30th
Jun

Welcome to Composer

29th
Jun

Programmatic Advertising on LinkedIn - What is it?

28th
Jun

Google’s New Adwords: More Space, More Response & More Mobile

23rd
Jun

6 Of The Best Euro 2016 Digital Ad Campaigns That Are Worth Celebrating

16th
Jun

B2B vs B2C: Is There Really A Distinct Difference?

16th
Jun

Servitisation of Manufacturing = growth at 6.8x the average

16th
Jun

Why YouTube is Bigger and Better Than TV?

16th
Jun

How To Grow your Manufacturing Company 6.8x More Than The National Average

16th
Jun

How to Rock Marketing Automation

15th
Jun

Changes in the Influencers Marketing Field

14th
Jun

The Issue with True Personalisation

14th
Jun

Google Update: Latest Announcement Reveals New Direction for Mobile Friendly Sites

08th
Jun

Why You Should be Tapping into the Potential of Influencer Marketing

03rd
Jun

Acquiring Customers Through Inbound: A Manufacturer’s Guide

25th
May

The Growing Power of Online Customer Reviews

24th
May

Is Twitter's character extension enough to retain and grow users?

19th
May

44% of marketers not fully satisfied with their marketing automation systems

17th
May

Five must-have features in a marketing automation platform

17th
May

The Power of Data-Driven Marketing

17th
May

Send your staff emails at any time of day.

17th
May

Say Hello to Lead Rotation: HubSpot's New Sales Update

17th
May

The importance of optimising your e-commerce site

13th
May

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

13th
May

Banning out-of-work emails - a step too far?

11th
May

What We Can Learn from the Financial Industry about Innovation

11th
May

Inbound Marketing - Google’s Newest Update and How it Affects Inbound

10th
May

Can Industrial Manufacturers Benefit from Inbound Marketing?

09th
May

Outdoor adverts improve engagement by 17%

05th
May

How to get Legal to say yes to your content quicker

04th
May

Inbound Marketing Like The Big Boys. You Can Do It!

27th
Apr

How Inbound Marketing Can Get You Customers For Life

27th
Apr

For Content That Drives Commerce, Follow These 4 Rules

27th
Apr

Are you taking advantage of digital opportunities or are they threatening your competitiveness?

25th
Apr

Are you measuring the right marketing metrics?

25th
Apr

B2B Marketing Automation: It's Not Just for The Big Guys

22nd
Apr

Win Customers on a Budget: 7 SEO Tips for Manufacturers

21st
Apr

Pret uses customer insight to create a new source of revenue

18th
Apr

How much should my Inbound Marketing budget be?

15th
Apr

How an engineer grew to love inbound marketing

15th
Apr

Consultative Selling: 4 Tips for Sales Managers

15th
Apr

Innovate and grow your business through tradition

15th
Apr

Facebook, Big Data and Topics to Watch

14th
Apr

Tesla - How to become a top brand without advertising?

14th
Apr

Is your marketing spend a waste of money

13th
Apr

Marketing automation growth is unprecedented, yet B2B marketers agree it is time-consuming

Conversion Rate Optimisation Guide

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Free Competitor Spy Report

An Effective Marketing Strategy for Growth

7 Questions You Have to Ask When Hiring an Agency

How to Create Irresistable CTAs

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