Account Based Marketing (ABM) is becoming increasingly popular amongst B2B businesses, but how did we end up with ABM? Let's take into consideration the general shift in marketing which happens every 5 years as shown below.

We’ve all heard of the left brain vs. right brain debate. Psychologists and personality theorists have long discussed the divide in brain function with the logical, fact-focussed, analytical ‘left side’ and its emotional, creative, ‘right side’ counterpart.

We’ve all seen it, you go onto Instagram and there will be a celebrity you follow sat drinking Bootea telling you this is how they stay in shape. The times are changing, we now live in an age where everything is accessible online  - we can see exactly what our peers are up to just through social media. 

So you’ve probably seen my posts about Account Based Marketing (ABM), but do you know what it is and how it works? Don’t worry, I’ve got it covered. 

With the recent release of the 2017 Global Brand Simplicity Index, the cost of complexity is apparent now, more than ever. With 64% of consumers being willing to fork out more for simpler experiences, this year's Global Simplicity Index shows that simplicity pays.

In previous posts I’ve talked about consumer behaviour, psychology and marketing models such as the Fogg Behaviour Model. Why? Because I’m always reading and learning, as knowledge is power and one of the key fundamentals for any marketer should be rationale. Any good modern marketer should not only be knowledgeable but also have the rationale for any marketing methods or techniques they are implementing and this post is no different.

We're looking to further strengthen our account management team with a confident Senior Account Manager / Account Director, tasked with developing and nurturing client relationships through exceptional pro-active customer service.

So what is it? Well, the 'LIFT' model is a conversion optimised framework created by Chris Goward. This model allows you to test various methods of improving conversion on your website, which in return will make it easier to get into the mind of your website visitors, allowing you to evaluate key factors.

Our exposure to data is changing the way we think about marketing, and drawing comparisons with the current state of football doesn't seem as odd as it sounds.

You have probably heard of Opta. If not because of the brilliant @OptaJoe, but because you religiously watch Sky Sports on a daily basis with a cup of tea laughing at Paul Merson attempting to be a pundit.

Case in point. 

Data is important and it allows us to evaluate. But, do you know what you're looking for? Like with any tool you need to know how to use it correctly.

So what am I saying? What does your market instinct tell you? Test your gut feeling when it comes to data. For example, if you have a better conversion rate on a specific landing page design to others, test it, if you sell more products on a Sunday, test it in the data.

The objective of every marketer is to influence consumer behaviour, and with the digital world we live in it should come as no surprise as to how key this is when it comes to developing websites and landing pages. 

Despite the fact that 80% of businesses recognise the benefits of greater alignment between
sales and marketing, most (60%) aren’t unifying their divisions. (Randstad, 2015)

The concept of ‘lunch’ has changed rapidly in recent years; a humble made sandwich, bag of crisps and can of pop is being challenged thanks to a shift in consumer lifestyle, influenced by innovations in the food and drink industry.