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Implementing marketing tactics without a marketing strategy is like golfing in the dark. You’ve simply no idea where to direct the ball.

Every day is a school day.

Whether you voted to leave or remain, Brexit can be the best thing for your business. Here’s how…

Birmingham-based Marketing Agency, Catalyst Marketing, has moved offices from Griffin House on Ludgate Hill to The Assay Studios on Newhall Street.

Gary V’s Top 6 Tips on Digital Marketing Services, if you’re not using these then it could be criminal.

Every day we’re forced to make choices and decisions, but how can you get people to choose your business or product?

Find out how Account Based Marketing can make your prospective clients feel welcomed and comfortable with your services, due to the personalised and detailed nature of the marketing strategy.

Sales is bloody tough. Marketing isn’t exactly a holiday but, typically, sales have big targets to hit and a lot more pressure than the marketing department. So, how can marketing help?

Sales is bloody tough. Marketing isn’t exactly a holiday but, typically, sales have big targets to hit and a lot more pressure than the marketing department. So, how can marketing help?

Think your up to par with the email marketing game? I think not … check-out these 7 email marketing campaigns to gain great tips on how to get even the workaholics of the world to open and love your email.

We’re pleased to announce that we’re under new management, with a new team of directors joining the agency to help businesses through Growth Driven Marketing. Read more.

Going forward, new changes in regulations (GDPR) will have businesses and marketers changing the way they ask customers for consent.

The GDPR is coming and the date for compliance is rapidly approaching. Which means, marketers must ensure that processing personal data is done correctly.

As marketing continues to evolve, maximising budget & opportunity should force businesses to hone in on key personnel to target. Enter account based marketing.

Modern marketers can look at the the left vs. right brain marketing debate with fresh eyes in terms of the psychology of data driven marketing.

So you’ve probably seen my posts about Account Based Marketing (ABM), but do you know what it is and how it works? Don’t worry, I’ve got it covered.

Our exposure to data is changing the way we think about marketing, and drawing comparisons with the current state of football doesn’t seem as odd as it sounds.

What you don’t want to do is to be looking for relationships and trends in the data without having an understanding of your customer first.

While it may seem obvious that sales & marketing should be aligned, in many cases it’s quite the opposite. So, how you can get marketing & sales working together?

Knowing the Cost Per Acquisition of each campaign will help you identify which campaign is truly cost effective & should be leveraged further.

Marketers who use multiple tools to analyse and identify key insights are six times more likely to increase their profitability.

As eMarketer research indicates, offline marketing solutions like print are slowly but continuously dying.

These are the key insights from HubSpot’s annual report ‘The State of Inbound 2016’ to take away.

Only 37 per cent of IT startups last longer than 4 years on the market. Why?