Blogs & Insights

Stay up to date with digital marketing insights, top tips and much more.

Data​: Do you know what you’re looking for?

Data​: Do you know what you’re looking for?

What you don’t want to do is to be looking for relationships and trends in the data without having an understanding of your customer first.
Marketing and Sales don’t get on… or do they?

Marketing and Sales don’t get on… or do they?

While it may seem obvious that sales & marketing should be aligned, in many cases it’s quite the opposite. So, how you can get marketing & sales working together?
Why You Need To Measure Cost Per Acquisition

Why You Need To Measure Cost Per Acquisition

Knowing the Cost Per Acquisition of each campaign will help you identify which campaign is truly cost effective & should be leveraged further.
4 Pointers to Gather Valuable Marketing Insights

4 Pointers to Gather Valuable Marketing Insights

Marketers who use multiple tools to analyse and identify key insights are six times more likely to increase their profitability.
2017 Marketing Trends

2017 Marketing Trends

At the moment, everyone is subject to uncertainty following the Brexit vote. We have conducted research to find out what resonates with the post-Brexit audience
The Further Rise of Digital

The Further Rise of Digital

As eMarketer research indicates, offline marketing solutions like print are slowly but continuously dying.
Merry Marketing: How an Integrated Christmas Email Campaign Can Drive Growth

Merry Marketing: How an Integrated Christmas Email Campaign Can Drive Growth

How to create a Christmas email marketing campaign that drives business growth.
Email Marketing: Getting your automation sorted with the right tactics

Email Marketing: Getting your automation sorted with the right tactics

Nowadays, it’s rare to find a company that does not use email marketing. Are you using the right tactics to maximise your return on investment?
The DNA of Data: 5 Benefits of a Mature Data-Driven Marketing Strategy

The DNA of Data: 5 Benefits of a Mature Data-Driven Marketing Strategy

A mature data strategy is crucial in order for businesses to address consumer trends, improve processes and drive growth.
The 3 Things to Consider When Marketing To High Net Worth Individuals

The 3 Things to Consider When Marketing To High Net Worth Individuals

Make sure you’ve considered these 3 points before you deploy your high net worth individual marketing strategy.
How Manufacturing Marketers Can Capitalise on Recent Growth Following Brexit

How Manufacturing Marketers Can Capitalise on Recent Growth Following Brexit

Output in the manufacturing industry is on the rise so here’s how marketers can leverage this growth
Key Insights from HubSpot’s State of Inbound 2016 Report

Key Insights from HubSpot’s State of Inbound 2016 Report

These are the key insights from HubSpot's annual report 'The State of Inbound 2016' to take away.