Thinking is Key for Insight-Driven Marketing

We've talked a fair bit recently about data-driven marketing. Now it's time to discuss the next step: insight-driven marketing.

Will Facebook’s new algorithms affect your business?

Social media is now playing a much larger role in companies' marketing strategies and for many, Facebook has been at the heart of the social strategy.

Get celebrity status on Twitter

Twitter have announced today that they are giving everyone the chance to receive the sought after blue tick.

Data insight is key for modern marketing

The role of data has never been more important in understanding consumers, their habits, and what drives buying behaviour.

Bad marketing: one of the main reasons why startups fail

Only 37 per cent of IT startups last longer than 4 years on the market. Why?

Snapchat’s New Feature “Memories”

Just yesterday Snapchat, a social media giant that already has 150 million daily active users, announced the launch of its new feature called "Memories"

44 B2B Marketing Facts & Trends You Need to Know in 2016

New B2B marketing stats from 2016, including content, SEO, social and email.

Welcome to Composer

Enjoy a clean and focused screen where you can write without distraction

Programmatic Advertising on LinkedIn – What is it?

LinkedIn has started to offer advertisers the option to buy display ads programmatically for desktop devices.

B2B vs B2C: Is There Really A Distinct Difference?

The traditional way of thinking is that B2B marketing should diverse heavily from that of B2C

Servitisation of Manufacturing = growth at 6.8x the average

Manufacturers need to diversify, adjust and add value to the 'widgets' they sell. Servitisation is the key and personalisation might be the logical first step in that process.

Why YouTube is Bigger and Better Than TV?

Being where your audience is, is one of the biggest challenges for marketeers. YouTube pushes traditional marketing platforms out of their leading positions.