Blogs & Insights

Stay up to date with digital marketing insights, top tips and much more.

Why You Should NEVER Have to Make Another Cold Call

Why You Should NEVER Have to Make Another Cold Call

Cold calls aren't dead (don't worry, this isn't one of those blogs). But there is another way. A better way. Click here to learn how.
6 Bulletproof Tips for Seeing a Serious Return on Your Marketing Investment

6 Bulletproof Tips for Seeing a Serious Return on Your Marketing Investment

Measuring ROI in marketing is far easier said than done. Leads often take a long time to warm up and close. Here are 6 tips for making sure you see a return on your investment in marketing and know what that looks like when it happens.
Think you want marketing? You’re wrong. Here’s why.

Think you want marketing? You’re wrong. Here’s why.

Marketing campaigns might seem like the wise investment when you want business growth, but there are a few, key things we think you should look at investing in before you spend a penny on marketing and advertising.
The Complete Guide to Unifying Your Sales and Marketing Efforts

The Complete Guide to Unifying Your Sales and Marketing Efforts

Sales need marketing. Marketing need sales. But it's incredibly easy for the two departments to misalign, creating more problems than opportunities. So how can you align your sales and marketing efforts?
When You Should (and Shouldn’t) Outsource Marketing

When You Should (and Shouldn’t) Outsource Marketing

Outsource marketing? A difficult question for any business to answer. If you outsource marketing, there can be huge benefits, but only if done right. So, when should you outsource marketing? Our article explains.
4 Account Based Marketing Activities You Should Start Doing Right Now

4 Account Based Marketing Activities You Should Start Doing Right Now

Find out how Account Based Marketing can make your prospective clients feel welcomed and comfortable with your services, due to the personalised and detailed nature of the marketing strategy.
The (REAL) Reason Your Marketing Agency is Underdelivering

The (REAL) Reason Your Marketing Agency is Underdelivering

Sales is bloody tough. Marketing isn’t exactly a holiday but, typically, sales have big targets to hit and a lot more pressure than the marketing department. So, how can marketing help?
How to Make Marketing Work for Sales

How to Make Marketing Work for Sales

Sales is bloody tough. Marketing isn’t exactly a holiday but, typically, sales have big targets to hit and a lot more pressure than the marketing department. So, how can marketing help?
7 Marketing Emails That Will Put Yours to Shame

7 Marketing Emails That Will Put Yours to Shame

Think your up to par with the email marketing game? I think not ... check-out these 7 email marketing campaigns to gain great tips on how to get even the workaholics of the world to open and love your email.
The 4 Worst Marketing Campaigns of 2018

The 4 Worst Marketing Campaigns of 2018

What might sound like a great idea for a marketing campaign around a meeting table can quickly become the exact opposite when put into practice. Sadly, these businesses found out the hard way...
Catalyst client base up 250% since January

Catalyst client base up 250% since January

Paul Houston & Sarah Groves took over Catalyst Marketing Agency in Birmingham in January. Since then their Growth Driven Marketing approach has resulted in a 250% in their client base.
What is Effective Marketing and How Can You Achieve it?

What is Effective Marketing and How Can You Achieve it?

What does effective marketing mean? Businesses have asked this for years - but with few answers. Find out what effective marketing really means.