The Complete Guide to Unifying Your Sales and Marketing Efforts

Sales need marketing. Marketing need sales. But it's incredibly easy for the two departments to misalign, creating more problems than opportunities. So how can you align your sales and marketing efforts?

When You Should (and Shouldn’t) Outsource Marketing

Outsource marketing? A difficult question for any business to answer. If you outsource marketing, there can be huge benefits, but only if done right. So, when should you outsource marketing? Our article explains.

4 Account Based Marketing Activities You Should Start Doing Right Now

Find out how Account Based Marketing can make your prospective clients feel welcomed and comfortable with your services, due to the personalised and detailed nature of the marketing strategy.

The (REAL) Reason Your Marketing Agency is Underdelivering

Sales is bloody tough. Marketing isn’t exactly a holiday but, typically, sales have big targets to hit and a lot more pressure than the marketing department. So, how can marketing help?

How to Make Marketing Work for Sales

Sales is bloody tough. Marketing isn’t exactly a holiday but, typically, sales have big targets to hit and a lot more pressure than the marketing department. So, how can marketing help?

7 Marketing Emails That Will Put Yours to Shame

Think your up to par with the email marketing game? I think not ... check-out these 7 email marketing campaigns to gain great tips on how to get even the workaholics of the world to open and love your email.

The 4 Worst Marketing Campaigns of 2018

What might sound like a great idea for a marketing campaign around a meeting table can quickly become the exact opposite when put into practice. Sadly, these businesses found out the hard way...

Catalyst client base up 250% since January

Paul Houston & Sarah Groves took over Catalyst Marketing Agency in Birmingham in January. Since then their Growth Driven Marketing approach has resulted in a 250% in their client base.

What is Effective Marketing and How Can You Achieve it?

What does effective marketing mean? Businesses have asked this for years - but with few answers. Find out what effective marketing really means.

Your Content Has a Gender (Yes, Really). Here’s Why.

It may sound ridiculous to suggest, but any content - no matter which business it's written for or the purpose it's written with - really does have a gender. Read on to learn why.

The Great Marketing Hoax

Marketing has changed a serious amount in recent years. But far too many professionals and even entire agencies look at marketing success the wrong way.

Why You Should Never Follow Your Head OR Your Heart in Decision Making

Often in business, decisions are made using either the head or the heart. But there's a far more effective way to make decisions. Read on to find out what.