Blogs & Insights
Stay up to date with digital marketing insights, top tips and much more.
ChatGPT Advertising Has Landed. Is Google Ads Dead?
ChatGPT advertising has arrived in the UK, but Google Ads still offers stronger ROI for B2B SMEs while organic AI visibility presents an opportunity.
We Built Catalyst to Get Rid of Sunday Night Dread
Catalyst was built to prove agency life can be different, combining ambitious careers, a supportive culture and great work without the Sunday night dread.
Our Website Traffic is Down 38%. Our leads Haven’t Changed.
Website traffic can fall without leads following. AI search is changing where clicks go, making search intent, visibility and conversions more important.
Social Media is Brilliant. It’s Also Full of Bullsh**t.
Social media is one of the most powerful marketing tools available, but authenticity, credibility and genuine expertise matter more than manufactured perfection.
You Didn’t Lose the Deal. It Just Got Stuck.
Stalled deals aren’t always lost. Adapting to longer sales cycles, reducing commitment and nurturing prospects can help keep your pipeline moving.
The Hidden Cost of Running Your Business the Way You Always Have
Standing still has a cost. As buyer behaviour, search and sales evolve, businesses that fail to adapt risk losing visibility, leads and growth.
An Honest Opinion on AI From a Marketing Agency Owner
AI isn’t replacing good marketing. Used properly, it enhances expertise, improves efficiency and gives businesses more time to focus on what matters.
Why Most Leads Don’t Convert
More leads don’t always mean more sales. Better targeting, stronger lead management and higher conversion rates are what turn marketing into revenue.
If You Won’t Back Your Business, Why Should Anyone Else?
Growth requires investment. Businesses that back their ambitions with consistent marketing can build visibility, generate demand and drive results.
What Actually Works in AI Search (and Why a lot of Businesses are Getting it Wrong)
AI search rewards businesses that are clear, structured and credible. Getting these fundamentals right can help your business become the answer, not just an option.
The Economy Isn’t the Problem. Your Response to it is.
A tough economy doesn’t have to mean slower growth. SMEs that stay visible, focus on quality opportunities and keep moving can gain ground while others hesitate.