A different kind of marketing partner, built for sustainable growth, not vanity metrics.
When Paul Houston and Sarah Groves took over Catalyst eight years ago, they set out to solve a problem they saw time and time again across the SME landscape.
Many growing businesses had little to no internal marketing resource.
Others relied on one overstretched marketer trying to manage strategy, lead generation, content, CRM, reporting and everything in between.
These businesses didn’t need surface-level creative. They needed a growth engine.
Most agencies only support one part of that engine. They focus on marketing tactics in isolation and hope your wider business can convert and scale behind the scenes.
In reality, that rarely happens.
Paul and Sarah took Catalyst in a different direction. Their ambition was to bring marketing, sales and operations together into one connected model that drives sustainable growth.
It is an approach that has kept clients with us year after year and continues to deliver measurable commercial impact across every sector we work in.
What makes us different?
Most agencies focus on marketing. We focus on the entire growth system.
A campaign can generate awareness. A landing page can generate enquiries. But real business growth only happens when every stage of the journey is connected, consistent and commercially aligned.
That’s why our model is built around three clear outcomes: “Find It, Win It, Grow It.”
1. Find It
Generating qualified leads through evidence-based marketing.
Our role isn’t simply to “drive traffic”, it’s to help SMEs generate high-quality, high-intent leads that are more likely to convert. For businesses with limited internal marketing capacity, this focus is essential.
We do that through laser-focused, due diligence-driven strategies that combine research, behavioural insight and proven lead generation tactics. Every action is backed by evidence and aligned to commercial KPIs.
This approach not only increases the volume of qualified leads. It consistently reduces the cost per lead and strengthens the pipeline from day one.
2. Win It
Turning leads into revenue with stronger sales enablement and automation.
Most agencies stop once the enquiry arrives. We don’t.
We help you close more of the leads generated by improving conversion rates through:
- Automated lead nurturing that bridges marketing and sales
- Sales enablement content that supports every stage of the process
- CRM platforms and pipelines designed to manage, track and prioritise leads
The impact is direct. Better conversion rates mean increased revenue without increasing spend, reducing cost per acquisition and strengthening your bottom line.
3. Grow It
Increasing customer lifetime value through retention and upsell strategy.
Winning a customer is the first step. Keeping them, nurturing them and growing their value is where your long-term goals should be.
We help you support clients with:
- Customer campaigns
- Onboarding journeys
- Satisfaction programmes
- Content that engages and drives repeat business
For SMEs with limited internal resources, this adds the capability they often struggle to deliver in-house.
Where Catalyst Makes the Difference
Businesses choose Catalyst because we don’t just deliver outputs. We build the infrastructure that supports sustainable, long-term growth.
Our work spans the entire journey.
- Business analysis to understand strengths, gaps and opportunities
- Marketing audits, strategy and full funnel planning
- Sales process design, automation and enablement
- Platform support, including CRM, websites, proposition and messaging
- Ongoing optimisation through data, reporting and commercial KPIs
And because our specialist divisions operate as one integrated group, you can plug in exactly the expertise you need, no matter what your goals are (or what skillsets you already have in-house).
This is why many of our clients describe us as an extension of their team rather than an external agency.
We find the leads.
We help you win them.
We support you in growing the value of every customer.
If you want to see this approach in action, you can read our latest case studies.
Ready to See Whether Catalyst Can Help?
The first step is often the most difficult. To make things easier, we offer a free no-obligation chat, a conversation where we can get under the skin of your business, learning what works, what doesn’t, and where you need to get to.
So, if you’re exploring ways to strengthen your pipeline, improve conversion rates, or you’re simply looking for help growing your business, it’s time we had a chat.
We have a unique approach, and it works. All we need from you is ambition and focus; we can handle the rest.