3 Minutes

After a company has prepared a well-rounded content marketing strategy, there are always ways to make it more efficient, for example, by using PR.

Brands becoming more and more insistent on developing a clear strategy to follow, marketing automation is gaining in importance.

Technology changes so frequently it is important that your business keeps up – Catalyst can help you embrace modern technology to suit your marketing.

Inbound marketing techniques are crucial in opening up lines of communication with your customers.

The digital marketing era is well upon us but many agencies still argue there should be a focus on print advertising. Where should you invest?

Companies embarking on content marketing need to understand the mechanics behind this sector in order to have any kind of success.

The brand identity is the first step for a successful business. Design plays vital role in communicating the message to your target audience.

The majority of marketers have embraced (or plan to embrace) marketing automation in 2014. It’s the way forward – ask us why.

Make content that attracts readers, hooks them in and leaves them wanting to read more. Make it more “big tell” and less about the “big sell”.

Personalised TV advertising links with mobile and other platforms to provide content that’s relevant to the viewer in-the-moment.

When it comes to content marketing there are 3 types of customers – the e-mailer, the talker and the figure-outer.

What do we mean when we talk about search engine optimisation (SEO)? Here, we explain some of the crucial elements of a good SEO strategy.

The best way to engage with your customers is to talk to them in a language they understand. Make sure your content marketing techniques are up to scratch.

Keeping up to date with marketing technology can seem daunting so we aim to stay one step ahead of the game.

A recent study shows that companies are eager to increase their content marketing this year.

Content is of the utmost importance for marketing professionals nowadays but running a content strategy is harder than it looks.

Are you up to date with Content Marketing and Native Advertising? We’ve got the definitions and explanations for you here.

A recent study found that the majority of consumers find content marketing from experts more credible and reliable than brand content.