Blogs & Insights
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Other Agencies Stop Short. Here’s Why Catalyst Goes the Extra Mile.
A different kind of marketing partner, built for sustainable growth, not vanity metrics. Partner with Catalyst to increase your lead generation.
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Why Every AI-Built Website Feels the Same (and What That Costs You)
Here’s how you can spot an AI website from a mile away, and what you need to do to ensure your website looks great and performs well.
In-House Marketing vs Agency – a Cost Comparison for SMEs
What’s the difference in cost between hiring a full in-house marketing team and outsourcing to an agency? Find out here.
ChatGPT Advertising Has Landed. Is Google Ads Dead?
ChatGPT advertising has arrived in the UK, but Google Ads still offers stronger ROI for B2B SMEs while organic AI visibility presents an opportunity.
Why Your Website Isn’t Generating Leads (and How to Fix It)
Seven reasons your website isn't generating leads, from the keywords you rank for to the length of your enquiry form, and how to fix each one.
We Built Catalyst to Get Rid of Sunday Night Dread
Catalyst was built to prove agency life can be different, combining ambitious careers, a supportive culture and great work without the Sunday night dread.
Can You Optimise for ChatGPT? Why AI Search Doesn’t Work Like Traditional SEO
AI search optimisation is everywhere. Here's what influences ChatGPT, Gemini and Perplexity, and why SEO fundamentals are still essential.
Our Website Traffic is Down 38%. Our leads Haven’t Changed.
Website traffic can fall without leads following. AI search is changing where clicks go, making search intent, visibility and conversions more important.
The 70/20/10 marketing rule for SME businesses explained
The 70/20/10 rule splits your marketing budget into proven, emerging and experimental activity. Here is how to apply it as a B2B SME.
Social Media is Brilliant. It’s Also Full of Bullsh**t.
Social media is one of the most powerful marketing tools available, but authenticity, credibility and genuine expertise matter more than manufactured perfection.
The 333 Rule in SME Marketing, Explained
The 333 rule focuses marketing on three messages, three audience segments and three channels. Find out how to apply it as a B2B SME.
You Didn’t Lose the Deal. It Just Got Stuck.
Stalled deals aren’t always lost. Adapting to longer sales cycles, reducing commitment and nurturing prospects can help keep your pipeline moving.