But don’t just take our word for it.
To reinforce the positive impact inbound marketing can have on your business lead generation, one of the world’s leading providers of inbound marketing platforms recently commissioned an independent report from MIT.
The report looks at various key areas of new business development that are directly influenced by an inbound marketing strategy
• Attracting new visitors
• Converting them into leads
• Turning leads into customers
• Turning customers into happy customers
It also looks at inbound marketing from an internal perspective, assessing the impact of inbound marketing on:
• Marketing team and resources
• Sales team and sales cycle
• End customer satisfaction
We’ve taken the key findings of this report and created an infographic that highlights the areas of success experienced by those implementing an inbound marketing strategy.
And the results speak for themselves.