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LEAD GENERATION
The golden ticket to business growth. Here are some of the tactics we use to generate quality leads for our clients.
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FEW DIRECTORS GENUINELY WANT MARKETING...
...who cares about fluffy creative? You just want leads on the board and money in the bank!

We help clients to get those results, using the tactics listed below.
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BRAND & MESSAGING

There's not much point changing anything within your business if the perception from the outside is wrong.

We can work with you to:
  • Create a brand that represents your business' values and ensures you stand out in the market.

  • Write a proposition and messaging that matches what you offer and resonates with your target decision makers.

  • Make it clear to the market exactly who you are, what you do and what makes your business unique.
CONTENT.
Whether or not you agree with Bill Gates that Content is King, it can't be disputed that it's one of the best ways to generate leads.

First running a research task into keywords and search trends in your sector, we can work to build a content strategy that’s perfect for your business' goals.

Our content:

  • Capitalises on keywords trends and untapped opportunities to drive more decision makers to your site.
  • Captures that newfound traffic as new leads, while also nurturing existing leads to become customers.
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SEO & PPC

Do you know the safest place to hide a dead body?
Page 2 of Google.

Right now, someone is searching for your services online.

If they can't find your site, they'll be on a competitors'. 

Search is a science and we help our clients to:

  • Identify a clear keyword strategy to optimise their site and get more, quality traffic.
  • See where competitors get their traffic from and find ways to replicate their successes.
  • Create high-value PPC campaigns to jump the queue and drive likely-to-purchase prospects to your site.
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ACCOUNT BASED MARKETING (ABM)

Got a wish-list of clients you'd love to have on board?

We can use ABM to go directly to them, with the kind of co-branded, tailored content that will blow their socks off and get you in the door.

  • Identify a list of lucrative, perfect fit businesses and the decision makers within them
  • Research the specific pains or challenges those people need solving
  • Create stand out one-to-one campaigns focused purely on attracting and engaging those key targets
  • Open previously closed doors and create opportunities with hard to reach people
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PR

Done right, PR campaigns can be one of the best ways to generate a serious amount of awareness in any market.

Emphasis is on the done right though. No matter what anyone tells you, there is such as thing as bad press.

We help our clients to identify a clever strategy for PR in order to make a big splash in their industry in a short space of time.

introducing our clients

I'm Pete, Marketing Director at Altair.

Catalyst asked me to share my experience.

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