There's not much point changing anything within your business if the perception from the outside isn't strong enough.
Without a great brand and positioning in the market, your business will be lost in the noise and fail to grab attention. We can work with you to:
1. Outline your business’ core values in a succinct positioning message which resonates with your audience and ensures you're not just saying the same as everyone else
2. Create or refresh your brand to bring it into the digital era and ensure the visual aspects of your business are as high-quality as the work you do
It was 1998 when Bill Gates said that content is king, and it’s still the undisputed key to lead generation online.
Great content engages your prospects before you’ve even spoken to them and brings more decision makers to your website. We can work with you to:
1. Identify the keywords your target audience searches for
2. Outline the challenges and topics your content should cover
3. Create a content plan that will drive quality traffic to your site and nurture your prospects through the decision making journey
Donald Trump has 55 million followers on Twitter. Yet according to SparkToro more than 60% of them are fake!
Don't 'do a trump'! We help to build out social strategies that:
1. Think beyond vanity metrics such as the number of followers and connections
2. Increase reach to the prospects and customers that matter
3. Engage the audience to take action
4. Listen and monitor the conversations that are happening in the market which can inform the ongoing strategy
It's social that goes beyond vanity
GDPR this, GDPR that. We're sick of it. The fact is, email marketing still works.
The key is sending people emails that are genuinely interesting and useful. It can help to warm your prospects up and build loyalty with your customers. Our email strategies are successful because we help clients to:
1. Build databases of quality prospects with a genuine need for what you do
2. Consistently distribute the content plan to achieve Front of Mind awareness
3. Build automated workflows and lead funnels based on behaviour to help to nurture prospects through the sales funnel
Do you know the safest place to hide a dead body? Page 2 of Google.
Right now, someone is searching for your services online. If they can't find your site, they're landing on a competitors'. Search is a science and we help our clients to:
1. Identify a clear SEO strategy to optimise their site and get more, quality traffic
2. See where competitors get their traffic from to replicate their success
3. Create high-value PPC campaigns to jump the queue and drive likely-to-purchase prospects to your site
Traditional marketing involves casting a wide net; ABM is a harpoon-like approach.
We use ABM to go directly to key strategic targets with tailored content, messaging and design to get past the gate keeper and in front of the right person. We work with our clients to:
1. Identify a list of lucrative, perfect fit businesses and the decision makers within them
2. Research the specific pains or challenges those people need solving
3. Create stand out one-to-one campaigns focused purely on attracting and engaging those key targets.
PR isn't just for the famous.
Whether you're wanting to improve your authority, gain exposure or reap the benefits of third-party endorsement, targeted PR can deliver tangible benefits to your business. We can help you to:
1. Identify relevant publications and highlight the topics each publication has in their content plan
2. Create releases that grab the editors attention, offer helpful and authoritative information with a tie back to your brand
3. Track and measure each campaign to amplify success in the future
Book a free consultation call below to talk about your business' goals.