The pandemic taught us how to work smarter. Using video calls to qualify leads, managing our time more efficiently and cost-effectively, while also being much more environmentally friendly.
It’s important that we work smarter in our marketing, too. As things are now back to normal, your competitors will be looking to develop their lead generation and brand awareness strategies. You need to do it better and get an edge on them, there’s no other option.
Have you got your lead generation strategy ready for your growth? Many businesses in the UK are asking themselves the same question (including your competitors!), so it’s important to get ahead of the pack.
Here’s six of the most common excuses we hear from businesses who don’t want to nail their lead generation.
“But our lead generation is working fine”
Sure, your lead gen might be working, but why settle for just ‘fine’?
Lead generation changes all the time, which means the strategy you’re implementing needs to be adaptable and consistently updated. Fail to innovate in your marketing, and you’ll start to stifle your growth.
It’s one of the unfortunate truths about marketing, you’ve got to keep up, or risk being left behind. We’ve all accepted that, but it does mean you need to keep on top of it at all times.
Want to see some specific strategies you might want to use? Check out 10 of the best B2B Lead Generation Strategies you can use to revitalise your lead gen.
“We don’t have time for lead generation”
We get it, marketing takes a lot of time to get right.
There’s a reason that people invest in marketing agencies – it’s the most cost-efficient way to gain access to all of the marketing resources you need to successfully generate leads, grow your business and get a return on your investment.
Most businesses don’t have time for lead gen, that’s not unusual. This often results in rushed or poorly funded marketing campaigns that are doomed to fail from the start.
If you need help planning your digital marketing strategy, or choosing a marketing agency, read this.
“We’ve never done lead gen before”
Is your business successful without a lead generation strategy? Imagine how much better it could be with one!
An investment in lead generation is an investment in your business’ future. You might provide the best product/service on the market, but if a competitor is shouting louder, then they’ll get the new business over you almost every time.
Don’t forget about your current clients/customers, either. It’s much easier to sell to people who already know and trust your service and brand. Open a dialogue with them, ask if there’s anything else they need, and position yourself as the best choice.
“Lead generation is a waste of money”
Approach marketing incorrectly, or half-arse the process, and you’ll waste money, it’s true. Likewise, focusing exclusively on brand awareness and top of the funnel leads will burn cash if done without a clear sales direction.
But, with the correct methodology, your lead generation strategy should deliver a return on your investment. More leads mean more sales – what’s not to love?
“People already know who we are”
Sure, you might be a big player in your sector, but your reputation can’t carry you forever.
Your brand may be well known, but that won’t last forever. As new blood and fresh eyes join the industry, they’ll come looking for businesses – there’s a good chance yours won’t stack up.
Your branding needs to be modern, relevant and attractive, as does your service and offering. Fail to do so, and your business will slowly become irrelevant.
“Lead generation doesn’t work in our sector”
Many people think that lead generation only works for digital businesses, but this simply isn’t the case.
Proper lead generation strategies work amazingly well for businesses of all kinds, take this case study from label manufacturers, Premier Labels, for example.
As the UK manufacturing sector is booming following Brexit, there’s never been a better time to make lead generation a priority – more people than ever are looking for your services, so getting your messaging in front of them is paramount.
No matter your sector, lead generation is essential – it’s better late than never; every business in your sector will be thinking about next steps. Don’t let them run off without you.