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We delivered

A full marketing overhaul, redesigning their brand to suit their stellar reputation and high standards of service.

Our thorough growth audit turned up a variety of improvements that could be made; we presented a comprehensive plan to position Premier Labels at the forefront of their industry.

0%

increase in overall website traffic

0%

increase in website conversions

%

SEO traffic increase

%

PPC conversion rate

The Problem

We had stopped actively marketing ourselves outside of the odd trade show and found ourselves slowly slipping behind the competition. Though we had an experienced team, we didn't really have any marketing specialists, so we looked for a partner to help us.

In order to build on their previous successes, Premier Labels wanted to update their branding, improve their website’s user experience and generate more leads. Without a dedicated marketing team, this was proving difficult. That’s why they decided to partner with Catalyst.

The range of tools leveraged

SEO
Email
PPC
Website
ABM
Branding
What we did

We performed a growth audit focused on persona research, their branding & proposition, the dated website and lead generation strategies.

Through this research, we found that there was a fair bit lacking. We put together a comprehensive proposal, leveraging a wide range of techniques to ensure we covered all bases.

  • Targeted LinkedIn campaigns to grow the team’s networks
  • Improved website conversion with stronger user experience and CTAs
  • Showing off knowledge by renovating their content
  • Effective pay-per-click campaigns to drive relevant traffic
  • Email workflows to facilitate communication and drive upselling
  • A focused social plan to monitor competitor interactions & grow a following
  • Hyper-targeted account-based marketing to ‘wish list’ based on wine & spirits industry
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Conclusion

By working closely with the team at Premier Labels, we were able to update their brand, bringing new eyes to their superb service and ensuring that they remained a key player in the bespoke labels industry. Their success with little marketing speaks volumes about their expertise; we’re looking to maintain momentum by continuing to optimise their website for both SEO and conversions.

At Catalyst, we help businesses find success every day. Want to know how we can help? Book a discovery call with us today to talk through your unique needs.

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