15% boost in turnover since working with Catalyst

Manufacturing a killer website and marketing strategy for premium fastener manufacturers.

Who are Wulfrun?

Wulfrun manufacture best in-class special bolting and CNC machined components. 

Their work is the best in class, but they needed an improved website and comprehensive marketing strategy to help them grow.

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boost in keywords

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increase in PPC traffic

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higher turnover since working with Catalyst

The Challenge

“We were struggling to meet our growth targets, and our old website wasn’t generating any leads at all.”

Wulfrun had a broad client base, but most of their existing business was based on word-of-mouth; they had no inbound marketing strategy, and they were finding it hard to find new clients.

Their existing website was outdated, lacking key features and usability.

In the long term, Wulfrun have aspirations to break into international markets, and want to be the number one manufacturer of special bolting and CNC machined components in the West Midlands (a goal which we’re making good progress on already!).

Our Solution

The complete marketing solution

The first, biggest element that needed addressing was Wulfrun’s website.

Following that, it was time for a marketing strategy. So far, we have:

  • Designed and built a state-of-the-art, SEO-optimised website
  • Implemented an SEO plan to increase their visibility on Google
  • Fully rebranded, including both aesthetic changes and business proposition adjustments
  • Created a new look, reflecting their desire to remain forward thinking and innovative
  • Reinvented their sales collateral
  • Set up PPC campaigns to push traffic and generate leads to their conversion-focused website
  • Provided HubSpot onboarding support for the team to help them manage their leads and gain full visibility of their pipeline
  • Optimised their social channels and implemented a social plan which acts as a validation tool to improve prospect conversions

In the relatively short time since engaging with Catalyst, Wulfrun have seen significantly improved website traffic, and more opportunities than ever before.

The Result

SEO – Increased visibility strengthened market presence:

  • +96% boost in keywords
  • Improved organic reach across priority manufacturing terms

PPC – Paid campaigns drove targeted traffic:

  • +72% increase in PPC traffic
  • More inbound opportunities through a conversion-focused website

Commercial Impact – Marketing now supports measurable growth:

  • +15% increase in turnover since working with Catalyst
  • A fully integrated website and marketing strategy that has shifted Wulfrun from word-of-mouth reliance to scalable, inbound-led growth.

Tools used to leverage results

Branding agency by lead generation agency Brand Brand proposition agency lead generation agency Proposition website icon by lead generation agency Website HubSpot Diamond Agency Partner lead generation agency HubSpot SEO Agency SEO PPC search agency PPC Email marketing agency Email
“ Since the launch of our new website, Wulfrun have gone from strength to strength. We've seen an increase in enquiries and an overall increase in turnover, just what we were after! Big thanks to the whole team at Catalyst who have helped guide us through a full marketing strategy to keep the leads pumping. Here's to another year of great results - cheers!
”
Wulfrun - Patrick Gomes, General Manager

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