15% boost in turnover since working with Catalyst
Manufacturing a killer website and marketing strategy for premium fastener manufacturers.
boost in keywords
increase in PPC traffic
higher turnover since working with Catalyst
Wulfrun manufacture best in-class special bolting and CNC machined components.
Their work is the best in class, but they needed an improved website and comprehensive marketing strategy to help them grow.
The problem
“We were struggling to meet our growth targets, and our old website wasn’t generating any leads at all.”
Wulfrun had a broad client base, but most of their existing business was based on word-of-mouth; they had no inbound marketing strategy, and they were finding it hard to find new clients.
Their existing website was outdated, lacking key features and usability.
In the long term, Wulfrun have aspirations to break into international markets, and want to be the number one manufacturer of special bolting and CNC machined components in the West Midlands (a goal which we’re making good progress on already!).
What we did
The complete marketing solution
The first, biggest element that needed addressing was Wulfrun’s website.
Following that, it was time for a marketing strategy. So far, we have:
- Designed and built a state-of-the-art, SEO-optimised website
- Implemented an SEO plan to increase their visibility on google
- Fully rebranded, including both aesthetic changes and business proposition adjustments
- Created a new look, reflecting their desire to remain forward thinking and innovative
- Reinvented their sales collateral
- Set up PPC campaigns to push traffic to their conversion-focused website
- Provided HubSpot onboarding support for the team to help them manage their leads and gain full visibility of their pipeline
- Optimised their social channels and implemented a social plan which acts as a validation tool to improve prospect conversions
In the relatively short time since engaging with Catalyst, Wulfrun have seen significantly improved website traffic, and more opportunities than ever before.
See the new Wulfrun website!
Wulfrun’s new website combines SEO best practices, optimised design and conversion-focused copy into one lead-generative machine.
You can see their new website by clicking here.
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