401% increase in website traffic

Lauralu are the best in the business when it comes to temporary and semi-permanent buildings.

They needed a marketing strategy that could keep up with their ambitious plans.

“We had ambitious sales targets for 2023 after seeing a dip in 2022. We needed a marketing partner who could support aggressive growth, especially in the UK.”

Lauralu had partnered with an agency before, but noted that little progress was being made, and they seemed to become complacent.

The UK is a huge growth market for temporary and semi-permanent structures, yet Lauralu weren’t drawing in the leads they needed.

Lauralu’s conversion rate is high because they’re the best in the business, meaning they just needed to arrange that crucial initial meeting.

Our job was to put their sales team in front of the right people at the right time, so we put a plan together to ensure this happens consistently.

The whole shebang.

There were clear gaps that needed to be filled, ones that the previous marketing agency had failed to address over the years. 

In order to fill them, our new marketing strategy included:

• A brand-new website, optimised for better SEO and a streamlined user experience
• A complete content strategy, including SEO-optimised blogs and case studies to drive site traffic and improve conversion
• Email marketing campaigns, segmented by industry data (education, sports, industrial, waste, etc.)
• A streamlined PPC account, where we helped dramatically improve lead quality and cost per click
• A tailored social media strategy that’s helped dramatically boost both engagement and following
• A full redesign of their suite of collateral – sales presentations, brochures, guides, email signature, business cards and more, helping to ensure consistent branding across the business

All of this culminated in significantly more website traffic, dramatically reduced marketing costs, and far more new opportunities. 

Despite having only worked with Lauralu for 6 months at the time of writing, we’ve already seen a substantial increase in the volume and quality of leads generated, and we’re not stopping there!

At Catalyst, we help businesses find success every day

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