MusclePharm recently revealed Tiger Woods as its newest brand ambassador but how will this support the brand marketing strategy?
Woods joins other famous athletes such as Arnold Schwarzenegger and Colin Kaepernick, who also have endorsement deals with MusclePharm. The multi-year endorsement agreement includes sponsorship of Tiger Woods’ golf bag, public appearances, advertisements and social media promotion. 43% of consumers are more likely to buy a new product when learning about it on social media.** Social media is well known as a cost-effective method for “spreading the word.”
With Woods promoting MusclePharm through his personal social media accounts, he can interact with his followers, increase brand awareness and overall exposure of MusclePharm to potential new customers. Woods will also give the added benefit of being seen as a trusted source (“influencer”), who is giving his thumbs up and approval to the MusclePharm brand. His recommendation will go a long way in steering the sale towards the endorsed product or service.
Tiger Woods currently has 3.93 Million followers on Twitter and when he revealed the news on the platform, the update received 1.3k retweets and 1.5k favourites.
“Tiger Woods is more than a golfer, he is an elite athlete possessing legendary work ethic and determination, as well as a focus on remaining in top physical shape. We are excited to work with Tiger to bring more attention to nutritional science and how it can enhance strength and overall athletic performance and most importantly fuel athletes safely.” Brad Pyatt, Chairman and CEO of MusclePharm.
What does this endorsement mean? By involving Tiger Woods in their marketing strategy, MusclePharm are clearly reaching out a whole new demographic. Traditional sports nutrition was only linked with gym-goers but this is a thing of the past as the sports nutrition market has seen a growing interest from other similar areas such as golf, wrestling, basketball and even fishing. MusclePharm are seeking a greater share of the market by leveraging their products to other sporting activities.
“One of the keys to success as an athlete is making sure you are fuelling your body properly, which is at the core of MusclePharm’s mission,” Tiger Woods.
MusclePharm® is a scientifically driven, performance-lifestyle company that currently develops, manufactures, markets and distributes branded nutritional supplements. The company offers a complete range of powders, capsules, tablets and gels. Its portfolio of recognised brands, including MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss®, are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally.
Are you looking to target new markets? Are you making the most of your social media accounts? At Catalyst we’re proud of our experience in the sports nutrition industry and keen to help businesses grow.