We’ve all received those highly annoying sales calls at inappropriate times and let’s not forget the tons of spammy emails. Time to make a change!
To keep pace with the way buyers evaluate and decide on what to buy these days you should consider a consultative sales process that will help you yield a real return on investment. Sales success has always been defined by quota, but it should be about putting the potential customer first, even if it means turning down work.
There’s a huge chasm between how buyers want to be sold to and the way salespeople are actually selling.