Blogs & Insights
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B2B vs B2C: Is There Really A Distinct Difference?
The traditional way of thinking is that B2B marketing should diverse heavily from that of B2C
Servitisation of Manufacturing = growth at 6.8x the average
Manufacturers need to diversify, adjust and add value to the 'widgets' they sell. Servitisation is the key and personalisation might be the logical first step in that process.
Why YouTube is Bigger and Better Than TV?
Being where your audience is, is one of the biggest challenges for marketeers. YouTube pushes traditional marketing platforms out of their leading positions.
How to Rock Marketing Automation
Without understanding what motivates, challenges and satisfies your audience, you can't get the most out of your marketing efforts.
Changes in the Influencers Marketing Field
Celebrity endorsements have been generating great results in terms of marketing campaigns and brand communications. However, everything has changed.
The Issue with True Personalisation
Using someone's first name in email marketing is something most marketers do these days. However true personalisation goes a lot further.
Why You Should be Tapping into the Potential of Influencer Marketing
Influencer Marketing is extremely powerful word-of-mouth. The internet is open to everyone, and makes it possible for people to attract thousands of followers
The Growing Power of Online Customer Reviews
The latest Lithium Technologies report shows that online reviews still have a significant influence on the decision-making process of consumers
Is Twitter’s character extension enough to retain and grow users?
Over the coming months, Twitter will be excluding media attachments and @names in reply to Tweets from the 140 character limit, along with other small changes.
44% of marketers not fully satisfied with their marketing automation systems
A marketing automation platform can make your marketing efforts a lot more efficient
Five must-have features in a marketing automation platform
Caveat emptor, (let the buyer beware) is good advice, especially when choosing a marketing automation platform.