Design is one of those aspects within life that you cannot avoid. Design is everywhere, whether you’re at home or out in the street, it’s there and people do notice. So why wouldn’t you have a professional designer around to help with your marketing of products and/or services?
Here’s 5 reasons why you should consider it…
1. Creating visual impact.
A designer will know how to produce visuals with the greatest impact. This doesn’t always mean making the title bigger or using neon pink to make something stand out. It’s the balance between everything that needs to be seen and the aesthetics that can help the target audience understand what is being presented to them.
2. Understanding audience behaviour.
People have short attention spans so if the flyer, website or advert is packed with too much text or doesn’t have a clear message it’s very likely people won’t even bother to look at it, let alone engage. However, if it is creatively designed it will be much easier to digest and comprehend.
3. Displaying brand creativity within brand consistency.
Regardless of how old your brand is, it is vital to keep brand consistency throughout all marketing and brand identity. A creative team will adhere to these rules but also find ways to be creative within the set boundaries.
4. It’s cheaper in the long run.
The response you get from a flyer distribution or eshot could be completely down to the design. It can therefore be much cheaper (and profitable!) to have your material designed to increase the response.
5. New and different ideas.
A big reason marketing teams and designers are hired is because of their creativity. Some of the most successful campaigns in the world have flourished through a simple yet extremely creative execution. Once you have an idea, talk about it with your marketing team and see how far it can go!
So in summary, if you want to create impact that your potential or existing customers will engage with then you should have all your marketing creatively designed.
If professionally designing material within a marketing environment has interested you, we are looking to hire a Design Apprentice as of now.