Chances are, you’ve heard it all when it comes to marketing.
In fact, many of our clients come to us after having a bad experience with another agency. It can be incredibly hard separating the bad apples from the good. We’ve even got a blog all about how to avoid getting burned by marketing agencies.
What’s my point?
A good question. Sometimes, it’s not that the agency was bad, per se, but more that they weren’t a good fit for your business.
Many agencies are great at crafting a stunning aesthetic and presenting it well, but fall down when it comes to executing a marketing strategy that actually delivers results (and by ‘results’ we mean leads that convert into paying customers).
The ‘commercial’ in ‘commercial marketing agency’ refers to the metrics we focus on – ROI, leads generated and tangible business growth. This means that, while we do produce stunning aesthetics and present them well, we also deliver carefully crafted marketing strategies that shift our clients’ businesses into 6th gear.
Here are the 3 key reasons why you should partner with a lead generation marketing agency, like Catalyst.
1. Many hands make light work
We have a varied (and rapidly growing) team of digital marketing specialists, many of whom were headhunted specifically for their skills.
Our search specialists have spent years mastering the art of getting your business in front of your audience.
Our copy experts have mastered the written word; we’re able to crystallise what your business is into digestible copy that converts.
Our design masters don’t just rely on their keen eye for detail. They rely on data to inform design; what designs work well for your audience? We’ll find out.
We have specific experts for specific skills. Unfortunately, there are no individuals that can do everything in marketing. If you’ve worked with a small agency, or with a ‘marketing manager’ who said they could do it all, chances are this wasn’t true.
A single person can have a base level of skills in everything you need, but they’ll never be an expert.
In order to get great results that benefit your bottom line, you need access to the best in the business. We invest heavily in our people so that we deliver a true ROI.
2. Focused on delivering tangible, commercial results
Following on from the above, we pride ourselves on the metrics that we stick to.
Many agencies focus on the wrong metrics, ‘vanity metrics’ as we call them. What this means will vary depending on your goals.
If you’re looking to build awareness, then getting lots of clicks on your ads and a significant amount of website traffic is a good thing, even if they’re not converting.
If you’re looking to grow your business, large amounts of traffic will look good, but won’t actually deliver. You’re far better off focusing on conversion rate and whether or not the leads generated fit the bill and will convert into paying customers. In this instance, traffic volume isn’t necessarily a good metric to measure, it’s a vanity metric – looks good on paper, but doesn’t deliver tangible value.
A good commercial marketing agency will understand this. They will learn all about your business, your goals and your clients/customers. They’ll then work with you to set KPIs and measurables that will actually help your business grow, not just make the agency look good.
3. Your success is our success
When a business grows, they tend to grow with their agency.
This means that we, as a lead generation agency, prioritise your growth over all other things.
Yes, we want you to succeed, and we often get emotionally invested in client success, but when our clients do succeed, they bring us with them and often diversify their marketing.
It’s a symbiotic relationship. We truly mean it when we say that ‘your success is our success’; there’s no better motivator than that!
See what a great commercial marketing agency can do:
The above might sound like grand promises, but we don’t just talk the talk.
Here are some examples of clients who we have helped to strengthen their revenue, lead generation and overall growth:
Rapid Bridging
Rapid Bridging are at the forefront of bridging loan brokering. They’re the best in the business, but had been burned by their previous agency. They were, understandably, nervous. For them, we delivered:
- 67% increase in average monthly turnover
- 205% increase in pay-per-click conversions
- 128% increase in keyword rankings
Read the full case study here.
Mainline Instruments
Mainline are leading the charge in bringing the highest quality international ophthalmic instruments to the UK market. They needed improvements to their website, as well as an expert to look at their paid search. For Mainline, we delivered:
- 238% increase in quarterly conversions
- 35% increase in monthly website visits
- 28% decrease in website bounce rate
Read the full case study here.
Lauralu
Lauralu are the best in the business when it comes to temporary and semi-permanent buildings. They needed an ambitious marketing strategy. For them, we delivered:
- 401% increase in overall website traffic
- 53% reduction in cost per enquiry (saving £235 per enquiry)
- 72% reduction in PPC cost per click (£11.05 saved per click on ad)
Read the full case study here.
All of our case studies can be found here. Give this page a browse if you’d prefer to choose one that’s more relevant to your industry!
Want to see results like these?
Then it’s time to get in touch with our lead generation specialists. Book a call directly by clicking the link below.
We’re a commercially-focused, award-winning digital marketing agency. We work closely with clients from up and down the UK, building bespoke websites and digital marketing strategies that deliver tangible results, not vanity metrics.
