We're about the bigger picture
Real businesses, real results
Using information from our research we're able to generate 67% more leads on average
Across the board we see engagement improve on average by 22% for all our clients
Sounds too good to be true? Not all our clients have found the right formula in their respective markets, but we have, which can deliver huge returns
There’s rarely success without a good plan. Our first stage is an internal look at your business to assess where you are now, and where you want to be.
It’s important to take a forensic look at both your business’ strengths, and areas that need work. Once this is done, we work with you to create a clear set of objectives to drive your successes and work on your weaknesses.
The internal audit also includes two workshops, looking at your target audience and the entire customer journey – both will help inform the strategic approach.
Following the internal audit, we look outwards. It’s important to see how your business is perceived externally based on your online presence, both by potential customers and others in your sector.
Your business is then benchmarked against your key competitors to highlight potential opportunities and threats; see what they’re doing well, and do it better.
Your offering should be articulated to engage with your target audience and stand out from your competitors. A good brand will stick in the minds of those who see it just like a catchy song.
Building a brand strategy takes everything we’ve learned from the previous two steps, and applies that to both how you appear and how you’re perceived. You need your design to stand out and your message to resonate with your target audience.
Now we know what our goals are, we need to put together a strategic blueprint for how you can move forward to meet your objectives. Our job is to generate targeted and relevant opportunities for you to capitalise on – a warm lead is much more valuable than a cold one, after all.
We’ll make detailed, tailored recommendations about what specific channels, campaigns and messaging should be used for your unique circumstances. This can vary depending on sector, target demographic, strategy, etc., that’s why research is so important!
It might sound backwards (in fact, it very much is!), but any good plan should start with an end goal. We start any new partnership by asking “what does success actually look like?”
There’s no successful marketing strategy without thorough research and planning. By determining what your long-term goals are, we can create a bespoke strategy that’s designed with your business’ goals in mind at every step of the way.
When planning any marketing strategy, we perform The Growth Audit – our four-stage process that assesses your business, your competitors, your branding and lead generation. We work with our clients to identify exactly where their business is, including key strengths and weaknesses in order to put into place a company-wide vision.
Branding is far more than just logos and fonts; it’s the stamp you put on the market and the factor which will ensure you stand out rather than simply fitting in.
Your branding has to say a lot with very little – who are you? What do you do? What is the best flavour of crisps? Okay, so perhaps not the last one, but it should be clear that your branding is very important. Without a great brand and positioning in the market, your business will be lost in the noise.
Our in-house design specialists ensure your brand isn’t overshadowed and can elevate your business to be perceived as a thought leading market leader.
In a perfect world, hot leads would come knocking day in, day out. Unfortunately, we don’t live in Narnia, and it takes a whole lot of effort to draw great prospects in.
We devise B2B & B2C marketing strategies that provide the whole shebang, creating the perfect blend of web design, social media, SEO, PPC, email marketing and content that’ll help to drive and nurture leads.
Whether or not you believe that content is king, it can’t be disputed that it’s a fantastic tool for raising awareness, pulling in quality traffic and increasing the number of deals you close.
If you’re not currently using HubSpot, you’ve either never tried it, or you’ve tried it, gotten terribly lost and given up. HubSpot’s a fantastic system which can revolutionise both your marketing efforts and your website, but it needs to be implemented properly to be of any use.
HubSpot recognise us as a Platinum Partner, meaning that we’re one of the top HubSpot agencies in the country. We work with clients to set up and manage HubSpot, helping them to acquire new leads and nurture them with automation, turning them into paid, profitable customers.
…If people don’t like what they see when they walk in, no matter how great your business is, they’ll leave and shop elsewhere.
Your website has to strike a balance between user experience and looking fancy. It’s all well and good having a great looking website, but if it’s frustrating to use, prospective customers will leave to find something easier.
Our team of in-house designers, writers and developers have mastered the art of web design, and can work with you and your team to craft a new online presence which not only feels like a perfect fit for your business, but resonates with your audience, too.
There's no point going through the effort to generate a big ol' list of leads if none of them are interested enough in your business to convert.
Your time is limited, so it's important that you commit as much time as possible working with warm leads.
We focus on improving your conversion metrics, helping you to generate more leads out of all of your existing marketing channels & pages. The principle being that we're not just delivering work and calling it a day, we're continuously striving to make improvements to your marketing process every day.
The last few weeks working with Catalyst have been a masterclass in witnessing how things should be done. I know I have a fantastic team working on helping us reach our business goals. The depth of their research and planning is second to none - one of our best decisions to date. Keep up the good work team Catalyst.
Their direct approach, instant understanding of our needs and consideration of our apprehension towards marketing agencies was very refreshing and strangely reassuring. We trusted our gut and went with Catalyst and I can say we haven't looked back since.
Catalyst helped us to develop and implement an ongoing and evolving marketing strategy which is focused on achieving our objectives; this centered around HubSpot utilising its CRM, workflows and our website. One of our KPIs (enquiry rate) has increased 200% since engaging with Catalyst and they provide high quality deliverables.
Working with Catalyst has been a great experience. They helped us with the whole process start to finish and we where very impressed with the deliverables and how we collectively set up the right system on HubSpot for us. Thank you.
Premier Labels have been working with us for a number of years and have seen their business go from strength to strength.
Conversion Rate Optimisation is important for every single business including B2B, B2C and e-commerce. Here we discuss why you must focus on implementing CRO.
Broken down into six key steps, this guide details what to do, why you need to do it and more importantly, how to do it.