Implementing a strategic approach to marketing, will significantly increase your chances of business success.
If you're given four hours to cut down a tree, you should spend the first three sharpening the axe.
Marketing spend is easily wasted by businesses who take a blunt swing at the market. The Growth Audit from Catalyst gives you the sharpest grindstone around: research and business strategy.
Read the 4 stages of The Growth Audit below.
The first stage is an internal look at your business to assess where you are now and where you want to be.
We will help you to create a clear set of objectives and identify the elements of your business that will help you to achieve them and the areas that need work.
The discovery meeting also includes two workshops looking at your target audience and the entire customer journey - both will help inform the strategic approach.
The second stage looks at how your business is perceived externally based on your digital online presence. Your business is then benchmarked against your key competitors to highlight the potential opportunities and threats.
The brand strategy looks at how you should look and how your offering should be articulated to engage with your target audience and stand out from your competitors. The recommendations within this stage are based on the research and evidence gathered in stages one and two.
The final stage provides a strategic blueprint for how you can move forward to meet your objectives. Based on the research and evidence gathered in stage one and two, detailed recommendations are made for which specific channels, campaigns and messaging should be used to generate targeted and relevant opportunities.
For more information about The Growth Audit process and how it can help your business, just get in touch.
Catalyst's research left no stone unturned and the resulting work was incredibly effective ...
Nick Reader, Absentia
If you've got any questions whatsoever, please don't hesitate to book a free marketing strategy consultation
call below to discuss your goals and challenges.