Implementing a strategic approach to marketing, will significantly increase your chances of success.
If you're given four hours to cut down a tree, you should spend the first three sharpening the axe.
Marketing spend is easily wasted by businesses who take a blunt swing at the market. The Growth Audit from Catalyst gives you the sharpest grindstone around: research and strategy.
Read the 4 stages of The Growth Audit below.
We start by getting a real feel for what’s worked in the past, what hasn’t, as well as what the goals and challenges are today.
This includes a goal setting and KPI discussion to ensure both teams are aligned and expectations are understood. The end result is a crystal clear picture of your business and a goal set to match.
We then audit the external factors which will effect your strategy: market perception, your competitors, target customers and the current data and trends surrounding your industry. This is key in painting a picture of your marketplace, helping us to spot the best route to growth.
Next, we work on your proposition, messaging and - where necessary - the overall look and feel of your brand.
This ensures you stand out in the market for all the right reasons, resonating with prospects by addressing their challenges and goals.
Finally, we deliver a full marketing strategy that's focused on your specific goals. We detail which marketing channels, tactics and messaging you should use based on the evidence gathered in the previous stages.
No guess work or assumption, just a go-to-market strategy that's based around helping you to fill your pipeline and win more business.
For more information about The Growth Audit process and how it can help your business, just get in touch.
Catalyst's research left no stone unturned and the resulting work was incredibly effective ...
Nick Reader, Absentia
If you've got any questions whatsoever, please don't hesitate to book a free consultation
call below to discuss your goals and challenges.