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What is the growth audit?

We use The Growth Audit to assess your business, competitors, market and buyers to ensure your strategy is razor-sharp and based on fact, rather than blunt and based on assumption.

IF YOU'RE GIVEN FOUR HOURS TO CUT DOWN A TREE, YOU SHOULD SPEND THE FIRST THREE SHARPENING THE AXE.

Marketing spend is easily wasted by businesses who take a blunt swing at the market; that’s why it’s key to improve your approach with the sharpest grindstone around: research and strategy.

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1. Internal audit

 

We start by getting a real feel for what’s worked in the past, what hasn’t, as well as what the goals and challenges are today.

This includes a goal setting and KPI discussion to ensure both teams are singing from the same hymn sheet. The end result is a crystal clear picture of your business and a goal set to match.

2. External audit

 

We then audit the external factors which will effect your strategy: your competitors, target customers and the current data and trends surrounding online search in your sector. This is key in painting a picture of your marketplace, helping us to spot the best route to growth.

3. Brand strategy

 

Next, we work on your proposition, messaging and - where necessary - the overall look and feel of your brand.

This ensures you stand out in the market for all the right reasons, resonating with prospects and building strong brand awareness.

4. Lead generation strategy

 

Finally, we identify the best way to capture some perfect-fit leads off the back of your redefined identity, outlining exactly which tools and techniques need to be used to reach your prospects.

This usually involves a range of recommendations and campaign ideas, including both digital and traditional marketing techniques.

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THE RESULT OF
THE AUDIT?

A clear, defined strategy for business growth, informed by the facts and figures gathered in our audit and presented to you at your head offices by our team of marketing experts.


We then work with you to agree next steps and put a structured plan into place to implement the strategy and get your business growing.

After more leads to spearhead your business’ growth? Get in touch today.

INTERESTED IN STRATEGY CONSULTANCY?

READ OUR CLIENT INTERVIEWS.

We've helped dozens of businesses from all manner of industries to define the most effective strategy for them moving forward.

Interested in achieving the same thing? Read our client interviews to see what they had to say about Catalyst.


READ THE INTERVIEWS

Catalyst's research left no stone unturned and the resulting work was incredibly effective ...

Nick Reader, Absentia

Questions about strategy consultancy?

If you've got any questions whatsoever, please don't hesitate to book a free consultation
call below to discuss your goals and challenges.