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MARKETING STRATEGY

Implementing a strategic approach to marketing, will significantly increase your chances of success. 

OUR APPROACH TO MARKETING STRATEGY - THE GROWTH AUDIT 

If you're given four hours to cut down a tree, you should spend the first three sharpening the axe.

Marketing spend is easily wasted by businesses who take a blunt swing at the market. The Growth Audit from Catalyst gives you the sharpest grindstone around: research and strategy.

Read the 4 stages of The Growth Audit below. 

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1. Internal audit

 

We start by getting a real feel for what’s worked in the past, what hasn’t, as well as what the goals and challenges are today.

This includes a goal setting and KPI discussion to ensure both teams are aligned and expectations are understood. The end result is a crystal clear picture of your business and a goal set to match.

2. External audit

 

We then audit the external factors which will effect your strategy: market perception, your competitors, target customers and the current data and trends surrounding your industry. This is key in painting a picture of your marketplace, helping us to spot the best route to growth.

3. Brand strategy

 

Next, we work on your proposition, messaging and - where necessary - the overall look and feel of your brand.

This ensures you stand out in the market for all the right reasons, resonating with prospects by addressing their challenges and goals.

4. Lead generation strategy

 

Finally, we deliver a full marketing strategy that's focused on your specific goals. We detail which marketing channels, tactics and messaging you should use based on the evidence gathered in the previous stages.

No guess work or assumption,  just a go-to-market strategy that's based around helping you to fill your pipeline and win more business. 

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WANT TO KNOW MORE?

For more information about The Growth Audit process and how it can help your business, just get in touch. 

Interested in knowing more about the Growth Audit? Get in touch today.

READ OUR CLIENT INTERVIEWS.

We've helped dozens of businesses from all manner of industries to define the most effective strategy for them moving forward.

Interested in achieving the same thing? Read our client interviews to see what they had to say about Catalyst.


READ THE INTERVIEWS

Catalyst's research left no stone unturned and the resulting work was incredibly effective ...

Nick Reader, Absentia

Questions about strategy consultancy?

If you've got any questions whatsoever, please don't hesitate to book a free consultation
call below to discuss your goals and challenges.