Before getting to the marketing, we focus on strategy consultancy, helping you to audit your business and sector to lay the foundations for growth.
We start by getting a real feel for what’s worked in the past, what hasn’t, as well as what the goals and challenges are today.
This includes a goal setting and KPI discussion to ensure both teams are singing from the same hymn sheet. The end result is a crystal clear picture of your business and a goal set to match.
We then audit the external factors which will effect your strategy: your competitors, target customers and the current data and trends surrounding online search in your sector. This is key in painting a picture of your marketplace, helping us to spot the best route to growth.
Next, we work on your proposition, messaging and - where necessary - the overall look and feel of your brand.
This ensures you stand out in the market for all the right reasons, resonating with prospects and building strong brand awareness.
Finally, we identify the best way to capture some perfect-fit leads off the back of your redefined identity, outlining exactly which tools and techniques need to be used to reach your prospects.
This usually involves a range of recommendations and campaign ideas, including both digital and traditional marketing techniques.