77% increase in qualified leads
A sparkling new website and marketing strategy for water hygiene masters
Who are H2O Hygiene?
H2O specialise in helping organisations nationwide keep their water systems safe and compliant with legal standards, providing legionella risk assessments, water treatment and hygiene services, monitoring, consultancy, training and plumbing/mechanical solutions for commercial and industrial water systems.
Following a through Growth Audit, we identified some key avenues for success.
From this, we created a bespoke strategy and website plan, one that’s already bearing fruit!
increase in website traffic
increase in marketing qualified leads
increase in keyword ranking (from page 2 to 1)
increase in social following
The Challenge
“Our website wasn’t performing, and our lead generation relied heavily on referrals. This needed to change”
The work that H2O Hygiene does is industry leading. We know that, they know that, and, most importantly, their clients know that.
However, prospective clients didn’t know that before, and their website was doing H2O
an injustice.
We knew that if we could get H2O in front of the right leads, that their service was exactly what they’d be looking for. They needed Catalyst to act as their marketing department, so we quickly got to work on developing a fully optimised website & strategy, bespoke to H2O’s needs.
Our Solution
First things first, we followed our in-depth Growth Audit process.
Once we understood what needed to be done, we got to work on laying the foundations, which, in this instance, meant a full ground-up build of a highly optimised website that was geared for conversions.
Now that the website had been crafted, polished and published, it was time for us to start on our ongoing strategy, which consists of:
- Monthly blog content for both SEO and nurturing purposes
- SEO research and optimisation
- Pay-per-click advertising
- Social media management
- Email workflows
- Collateral refresh
- Other ad-hoc activity, such as account-based marketing
The Result
Website & Lead Generation – A new platform driving qualified enquiries:
- +77% increase in marketing qualified leads
- +305% increase in website traffic
- Conversion-focused website positioning H2O Hygiene for sustainable growth
SEO & Visibility – Improved search performance:
- +37% increase in keyword ranking (from page 2 to 1)
Social & Engagement – Expanded audience reach:
- +42% increase in social following
Strategic Impact – A fully integrated marketing strategy including SEO, PPC, content, social and email workflows, transforming lead generation from referral-dependent to consistent, measurable growth.
Tools used to leverage results
Websites
They feel a part of our team which is the perfect partnership we were looking for in a marketing agency.
”
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