A pay-per-click & search engine optimisation masterclass.

Bureau Veritas have ambitious targets and complex needs. Our strategy and tailored approach enabled us to mould ourselves to those needs and deliver results.

Who are Bureau Veritas?

Bureau Veritas is a world leader in laboratory testing, inspection and certification services. Created in 1828, the Group has 78,000 employees located in more than 1,600 offices and laboratories around the globe.

By working closely with the UK in-house marketing team, we were able to fill in skill gaps and provide a bespoke service.

They had no internal SEO & PPC specialists, so we fill that role for them and support their ongoing strategy.

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increase in overall site traffic

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improved conversion rate

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boost to click through rate

Catalyst Marketing Agency timeline 2012

The Challenge

“We’ve seen a significant decline in our PPC performance”

Bureau Veritas were working with another agency for their PPC & SEO, but they’d seen a significant decline in performance, and their relationship was becoming strained. As a result, they were in the market to build a new partnership with a different agency.

They have an in-house marketing team, but they’re stretched thin across a very large business. We’re here to support them and ensure they meet their KPIs at every stage.

Catalyst Marketing Agency timeline 2012

Our Solution

We fully manage their SEO and PPC strategy, taking full responsibility and reporting back to Bureau Veritas’s internal marketing team.

We manage their entire PPC budget and strategically split spend across specific service offerings across the business. Our analysis revealed an optimal use of funds, so we implemented this and have seen fantastic results since.

Due to the mammoth size of Bureau Veritas’s website, our SEO work has been split into projects, all starting with sustainability. We reviewed their sitemap, conducted keyword research for new and existing pages, carried out on-page optimisation, improved the navigation and internal linking, presented content suggestions and supported with technical fixes.

Catalyst Marketing Agency timeline 2012

The Result

PPC – Performance recovery and optimisation delivered dramatic gains:

  • +410% boost to click through rate
  • +190% improvement in conversion rate
  • A revitalised paid strategy reversing previous decline and restoring efficiency

SEO – Structured optimisation strengthened long-term visibility:

  • +30% increase in overall site traffic
  • Incremental organic growth driven by technical improvements, keyword targeting and enhanced site structure

Strategic Partnership – Operating as an extension of the in-house team, providing dedicated SEO and PPC expertise to support KPIs and deliver sustained, measurable growth.

Tools used to leverage results

PPC search agency PPC SEO Agency SEO Content marketing agency Content
“ Bureau Veritas UK have ambitious growth targets this year, and digital lead generation plays an integral part of our marketing strategy. Having worked with digital marketing agencies in the past, we were keen to partner with an agency who we could work well with and could adapt to our complex business needs. Catalyst have been able to do just that. ”
Bureau Veritas - Celeste Morrissey

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