Blogs & Insights
Stay up to date with digital marketing insights, top tips and much more.
GDPR & HubSpot – What it Means to you and what you need to do next
The GDPR is coming and the date for compliance is rapidly approaching. Which means, marketers must ensure that processing personal data is done correctly.
Marketing Evolution: Account Based Marketing
As marketing continues to evolve, maximising budget & opportunity should force businesses to hone in on key personnel to target. Enter account based marketing.
Is It All A Myth? Left Brain vs. Right Brain Marketing
Modern marketers can look at the the left vs. right brain marketing debate with fresh eyes in terms of the psychology of data driven marketing.
Account Based Marketing: Let Me Tell You How It Is
So you’ve probably seen my posts about Account Based Marketing (ABM), but do you know what it is and how it works? Don’t worry, I’ve got it covered.
Football and Statistics: The Exemplary Rise of the Business of Data
Our exposure to data is changing the way we think about marketing, and drawing comparisons with the current state of football doesn't seem as odd as it sounds.
Data: Do you know what you’re looking for?
What you don’t want to do is to be looking for relationships and trends in the data without having an understanding of your customer first.
Marketing and Sales don’t get on… or do they?
While it may seem obvious that sales & marketing should be aligned, in many cases it’s quite the opposite. So, how you can get marketing & sales working together?
Why You Need To Measure Cost Per Acquisition
Knowing the Cost Per Acquisition of each campaign will help you identify which campaign is truly cost effective & should be leveraged further.
4 Pointers to Gather Valuable Marketing Insights
Marketers who use multiple tools to analyse and identify key insights are six times more likely to increase their profitability.
The Further Rise of Digital
As eMarketer research indicates, offline marketing solutions like print are slowly but continuously dying.
Key Insights from HubSpot’s State of Inbound 2016 Report
These are the key insights from HubSpot's annual report 'The State of Inbound 2016' to take away.